r/ProductMarketing

Series a data infrastructure startup. Homepage bounce rate is 78%. CEO is convinced a 90- second animated explainer video will fix it. I'm not.

Talked to three explainer video production companies so far. Two asked for our feature list before asking who our buyer is. One sent pricing tiers before I even finished explaining what we do.

Had one call with Vidico that was different. They spent 20 minutes on our buyer journey and traffic sources before mentioning animation styles. Felt like talking to a roduct marketer, not a vendor. But they are also the most expensive option and I can not tell if that is because they actually do discovery or because they just have better sales.

Everyone else wants me to write the script myself because '' you know your product best.'' I do not know if I am being cynical or if this is just how explainer video agencies work.

Has anyone here pushed back on a video request and won? Or am I just creating friction where I should be creating a brief lol?

Hey everyone,

I'm the creator of Wealth Tracker, a personal finance tool I built because I got tired of juggling five different apps (and a messy spreadsheet) just to answer basic questions about my own money.

The core idea: you can chat with it like you would with a person. Ask things like:

• "How much do I need to invest monthly to have $1M by 55?"
• "Am I on track for FIRE if I keep saving at my current rate?"
• "What happens to my numbers if I cut $300/month from expenses?"

It answers based on your actual tracked data, not generic advice.

Beyond the chat, it also handles the usual tracking: investments, expenses, income, a full FIRE dashboard, and a managed savings fund option if you'd rather take a more hands-off approach.

It's still early — we just launched and don't have many users yet, so if something feels rough around the edges, that's exactly the kind of feedback I want. If you sign up, log in, and open a support ticket (https://wealth-tracker.net/dashboard/tickets), we're currently offering 60 days free while we're in this early stage.

Site: https://wealth-tracker.net

Genuinely curious what this community thinks — especially what a tool like this is missing that would actually make it useful for your situation.

I'm working on an article on how PMMs are using AI because there's just a lot of noise on LinkedIn and even in the office where everyone claims that they built this and built that. But my question is - are you seeing it through completion? Is the AI tool you vibe coded helping you actually solve some problem? Are you saving time after building these AI apps for internal workflow?

I'd love to know!

ABM is becoming increasingly difficult to scale, despite all of these AI and sales intelligence tools out there.

The playbook looks the same for pretty much everyone: source and enrich leads based on intent signals, redistribute lists to SDRs, enable reps to do better and faster research, and hit send.

What I saw as the main issue for why so many companies stall with ABM was not the playbook itself, but the underlying assumption that you must only go after companies with visible intent signals (which represent only 10-15% of TAM).

You're essentially squeezing yourself in this tiny pond with tens of other vendors, all fighting for the same decision-maker attention. Most tools result in sub-10% improvments; enough to stand out from most vendors, not enough to confidently scale a GTM channel.

I joined a company as director of business development about a year ago, after I scaled GTM at 40+ companies in the tech and defense space.

ABM quickly proved unfeasible for us. Competitors had better infra, more SDRs, and more social proof to build up on.

We could have chosen to fight endlessly in the same pond: after all, entrepreneurship is all about working harder and doing more.

Instead, we chose to go after companies with non-visible intent signals. We started hosting events for senior leaders on LinkedIn (VP-level reporting to executives), invited prospects based on headcount and industry, and had them share their challenges instead of probing them.

The results were nothing like we originally expected: those prospects were sharing signals that were nowhere visible online.

Not only that, but the real signals were anything but market or industry-related. Their challenges commonly revolved around asking for budget, multi-7-figure stalled deals that the executive team was pressuring them on to close, and siloes with other departments.

These were prospects we would have never heard of unless we dumbed down our own enrichment (essentially doing no enrichment). We ended up landing $150k+ ACV accounts, as well as booking meetings with enterprise executives for what was (at least back then) just an 18-month firm.

I'm curious to hear more about other people's experiences with ABM. How long did you test it for? What worked VS didn't? Did you end up sticking with it or going with something else?

We’re hiring for a Director, Product Marketing role at an Enterprise B2B SaaS company.

Looking for someone with:

• 6+ years of relevant product marketing experience
• Prior experience in healthcare SaaS preferred
• Strong B2B SaaS background across positioning, messaging, sales enablement, experiential marketing, GTM, launches, content creation, social media and analyst relations
• Immediate joiner preferred
• Bangalore based / willing to work from Bangalore

No budget constraint for the right person.

If you’ve done senior-level product marketing in enterprise SaaS and want to explore, drop a comment or DM with a short intro / resume.

PMM at a B2B fintech, doing a positioning refresh and need to pull messaging signals from our last quarter of sales calls.

We record everything since legal made it standard, but i've never had a workflow for surfacing what customers say in their own words across a backlog this size. Even pulling quotes by hand from a few calls takes me an afternoon, and the backlog is hundreds of hours.

Currently i'm stuck between summarization that loses specifics and analytics that loses voice, so is there a real middle path here or is sampling per segment just what this work costs?

***edit 1: a few days in and the split between approaches is real. ProfessionalLeg1789's Claude workflow gets me a strong theme map but Kancityshuffle_aw's point about AI averaging out is exactly what i'm running into when i try to pull the phrasing for the landing page.

ThomasGeorted's verbatim-cluster angle is the missing piece, started piloting BuildBetter alongside the Claude project specifically for the customer-language clustering layer.

will report back once the positioning doc ships.

Our B2B compliance tool has many strong technical features, but I’m finding it difficult to explain the full business value to finance and operations teams who make the buying decisions.

We have detailed documentation and webinars, but busy stakeholders rarely have time for them, and our current one-pager isn’t bridging the gap. I believe a professional explainer video could help translate the features into a simple story focused on risk reduction, time savings, and seamless integration with their existing systems.

Has anyone in product marketing successfully used explainer videos (or similar assets) for complex B2B software? How did you structure it to avoid oversimplifying while still resonating with non-technical buyers? Any recommended approaches or teams would be appreciated.

I have about 7 years of experience in GTM strategy, market and competitive intelligence. I’ve supported a lot of different product launches and marketing campaigns and I’ve even launched my own SaaS product, which grew to about 250 users. I know it’s not huge, but I did all the positioning, GTM, messaging, content, web design/development, marketing, etc.

I’m trying to break into a product marketing role, ideally at a startup, but I’ve never actually held the title. I feel like I’ve done comparable work, but I’m struggling to get interviews.

I know the job market is terrible right now. But any advice for someone like me trying to transition into this role? Should I build out a portfolio or try to get creative somehow to show that I can actually do this job?

I’m sort of at a loss at the moment on how to break into this field.

Appreciate any advice. Thanks!

How can I help a SaaS startup as someone with a background mostly in brand communications content and SMM?

I want to pivot into product marketing and from what I've seen here, learning by doing is the way to go. But I genuinely have no clue where to start or what I can actually offer at this stage.

Any advice would be really helpful.

I have a decent budget of around $100. What AI-based or productivity tools would you recommend? Already got Claude, etc., so no chatbots.

Here's the one liner: We are building a streaming payroll based system that earns itself for blockchains

For those who don't know streaming, let me tell you a scenario... yes this part is ai generated cuz I don't have a better way to explain it to you guys:

Imagine you're running a company with multiple employees. Traditionally, companies set aside funds for payroll, and employees receive their salaries only at the end of the month (or week), regardless of when they actually performed the work. Even if an employee has already earned part of their salary, they have no way to access those funds before payday.

Streaming payroll changes this model. Instead of paying employees in a single lump sum, the company's payroll is streamed continuously as they work. Employees can withdraw any portion of the salary they've already earned at any time, giving them instant access to their wages without waiting for the scheduled payday.

We built a similar system, but with one key improvement: while the payroll funds are waiting to be streamed to employees, they don't sit idle. The deposited payroll is automatically deployed into yield-generating strategies, allowing the company to earn returns on capital that would otherwise remain unused until salaries are paid.

We are in the initial stage and I am an engineer who just built this. We need product feedback about how we can make this a proper startup and most importantly sell it to organizations

I am not a marketing guy and we don't have anyone in the team for marketing also. I would love some feedback about what can be done and what can be made more

Hi all,

I am an early career PMM who r recently pivoted from PM and I had basically had 2 offers: one for a big tech company known for having a tougher work culture and one for a Fortune 500 financial services company but specifically on their digital side. Ironically, the Fortune 500 had higher comp, benefits, and bonuses than the big tech offer while being in a LCOL area.

Salary aside, the interview cycle revealed the culture was really healthy at the F500 . Since starting, I realized that they were right about the culture but the recurring theme is that the pace of work is VERY slow and it takes forever to get things done. There also isn’t a strong data driven culture and the marketing team is slow to embrace change. I see an opportunity to help influence the narrative behind data driven success metrics given my product Background but ALSO I can’t help feel that I prioritized comfort over a growth with this career choice. (And I hope it doesn’t backfire in terms of future career growth—> my goal is tech PMM + MBA in future)

Any advice on how to frame the challenge b opportunity in this situation? Or if the slow pace is as worrisome as i think it is in terms of career growth?

I was laid off from my company. And I have been in this horrible limbo because I don’t even know how to start hunting for jobs. Everything has literally changed with AI.

If you are a hiring manager, what are some of the things that you look for.

I'm a B2C founder slowly venturing into the stage of marketing my product. To all the experienced product marketers out there, do you see yourselves hopping onto multiple customer calls to figure out how to appeal to that demographic, or does secondary research usually suffice.
Also, if you do, what AI tools do you recommend to synthesize customer insights into my marketing campaigns?

Trying to decide between a Pragmatic or Reforge PMM certification. I’m fairly new to PMM and currently working at a large enterprise SaaS company.

I’ve consistently heard strong things about Pragmatic, even though it’s been around for a while. I’ve heard more mixed feedback on Reforge, and mostly negative feedback on PMA.

My company is willing to cover the cost, so I’d really appreciate any advice on which direction to take.

Hey folks,

If I want to upload all my context and knowledge, how do I do it? Custom GPTs are great, but the output seems inconsistent. Skill files seem promising.

The aim is to create a digital version of myself so that everyone else who needs to can chat with that version, and if needed, I am always there.

Sort of like Customer Support chatbot + Human support.