u/dogsmellslikecheese

(B2B saas) sales to marketing need advice

I was recently shifted from sales to under the marketing department of our company and looking for any advice.

I'm suddenly in charge of all of our top of funnel, events, nurturing and directly involved in GTM strategy. Product marketing seems most inline with the description of what I'm doing.

I've never worked in marketing but they dissolved a bunch of the sales team to put money into marketing so I guess I was doing well enough to be saved.

Any tips or anything to focus on to get started while I'm being thrown into this would be appreciated so that I can make the most of it and do well in the new position.

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u/dogsmellslikecheese — 3 days ago