u/Anthony_Rochand

Hi, Quick observation from the field: I run social listening for clients in France, and I've started cross-checking what LLMs cite when prospects ask "best tool for X."

For at least 3 categories I track (social listening, marketing automation, CRM), the Reddit threads consistently get pulled into ChatGPT/Perplexity answers more than the vendors' own documentation. Sometimes it's a 4 upvote thread from 2 years ago vs. a polished landing page, and the thread wins.

I think LLMs treat practitioner experience as higher signal than marketing copy. Even when the thread is short.

Curious if anyone else here has run the same test on their niche. Are you seeing the same? And does that change how you think about where to spend time?

Real client mention last week: "this campaign isn't bad at all" -> flagged negative. Because "bad" is in the sentence.

After years using tools like Talkwalker daily, I still see 25-30% of mentions misclassified on negation alone. Yet every vendor keeps selling "AI-powered sentiment."

How are you handling this in 2026?

- Found a tool that actually parses negation?

- Running your own LLM layer on top?

- Or just telling clients sentiment = directional, never a KPI?