Expected yesterday to perform poorly with the Holiday and all. Was fine. Today 75% of budget has been burned early am with 0 conversions. Anybody else having bad results today?
Hi all,
My best performing creatives (for the most part) have been static images. I read somewhere that fatigue on image ads post andromeda occurs around 8 days in.
My current campaign structure involves testing creatives in an ABO, then moving them to a higher budget CBO once the creatives start generating consistent conversions.
I guess what I am trying to figure out is if this is the most viable way to scale image ads? Does the creative fatigue “timer” reset once it is moved into a CBO? Do I need to be cognizant of how long the creative is in the ABO so that it doesn’t die off right away in the CBO?
Any insight would be appreciated!