u/Any-Battle1038

Hey everyone, I recently got some great advice here regarding Offline Conversions and it made me analyze my agency's current budget allocation. I’d love your input on whether I should completely turn off my Traffic campaigns.
Here is the exact context of my brand:
• Niche: Women's Evening Wear & Plus Size Dresses (Relatively high AOV).
• Seasonality: We are highly seasonal. Because we focus heavily on weddings and special events, winter is very slow, but our sales 3x in the summer. We are entering our peak season right now, so optimizing every dollar is critical.
• Sales Funnel: 70-80% of our sales do NOT happen via credit card on the website. Users click to IG D M or Whats App , our sales team chats with them, and closes the sale manually.
• Data Feedback: We are implementing weekly Offline Conversions (CSV uploads) with Name, Phone, and Order Value to train the algorithm with actual buyers.
Here is my actual ad account data (converted to USD for context):
Right now, my agency has split the main budget into two core areas:

1. Click-to-Message Campaign: Spent $3,051, generating ~9,450 conversations (CPA: $0.32 per message).
2. Traffic Campaign (Profile Visits/Link Clicks): Spent $1,142, generating ~70,300 clicks/visits (CPC: $0.02).
   My dilemma: $1,142 is a massive chunk of the budget. I strongly suspect that this Traffic campaign is just burning money by feeding us "window shoppers", accidental clicks, or bots. Since Meta optimizes purely for the cheapest click, the intent seems super low, and it just clogs up our WhatsA pp line with people asking "price please" and ghosting.
   Given that we are entering our 3x peak summer season and strictly trying to train the algorithm with actual buyers using Offline Conversions, shouldn't I just kill this Traffic campaign entirely and shift that $1,142 budget directly into the "Send Message" or "Sales" objectives?
   Do Traffic campaigns serve any real purpose in a Click-to-Chat funnel like this, or is that $1k+ spend just a vanity metric trap? Thanks in advance!

Hi everyone, I need some expert advice on optimizing Meta Ads for a WApp-heavy funnel (women's apparel).
The Problem:
About 70-80% of our sales are closed manually via Instagram and Wp, then manually entered into our e-commerce backend. Because the Meta Pixel only sees direct website purchases, our in-platform ROAS looks like 0.5, while our true ROAS is actually ~10.
Because of this, Meta is optimizing for "message senders" (people just asking for prices) rather than actual "buyers", and our lead quality is dropping.
My Questions:
I want to feed this purchase data back to Meta to train the algorithm.

1. Offline Event Sets: If I manually upload a weekly CSV of Whats APP buyers (names/phone numbers) as an Offline Event Set, will it actually improve ad optimization? (An industry vet with 15 years of experience told me offline conversions are useless, so I'm a bit conflicted).
2. CAPI for Manual Orders: We have Conversions API (CAPI) active on our store. Since we enter these Whats app orders manually via our admin panel using our office IP, is there a way to pass this purchase data to Meta via server-side cleanly, without messing up IP matching or deduplication?
3. What is your go-to strategy for training the pixel in D M Whats app heavy e-commerce business?
   Any insights would be hugely appreciated. Thanks!