u/Any-Stomach5404

I’m mainly in deep house , chill edm and over the last year I started building a small network of artists and labels where we support each other’s releases on launch day - only if the tracks fit our playlists obviously.

It started as an experiment, but I’m noticing the algo seems to react really strongly to that early velocity lately — especially Radio, Mixes and Discover. it did happen somtimes so that after alot of successful trades were done on friday (probably when my track was solid enogh to have a higher acceptance rate) some tracks ended up on Discover Weekly as soon as Monday *it took 3 days.

For context, it helped push my project from ~140k my last year average to ~350k monthly listeners (pic attached) by doing some single tartgeted promo (nothing too fancy like $10 daily for 7 days) and massive playlist trades on release day.

Curious if maybe other artists / labels use this technique and def would love to get in touch, but ofc not gonna link our community here to not violate any rules.

Also would love to compare notes with other EDM artists / labels doing this.

Hey guys, wanted to share this stat for my Deep House / Chill / EDM project and what i have noticed since last Novermber-December-ish.

The Spotify profile sat at around 130-150k monthly listeners throughout last year, but since Nov-Dec it jumped to over 300k and now it's standing at 370k for the past 28 days and i only did 2 things which i don't mind sharing :

1. Minor Meta ads (around $70 budget for each release like $10 daily) and released a song every 3 weeks.

2. Coordinated release day playlist trades with a network i have been building for the past 1.5 years. the more people found the release a good fit for their playlist (and me in my playlists for theirs) the more algo push i got.

What’s interesting is the ads themselves weren’t the main growth source - but maybe part of the synergy

What happened was after enough initial traffic, spotify started pushing the tracks HARD into Radio, Mixes and Discover Weekly as you can see in the second pic (the following positions are my own playlists and then my partner's in the community). Almost like the ads were just the ignition switch.

Same with the release-day playlist velocity. Once enough playlists hit at once, algo seemed to react much faster than it used to. I sometimes noticed even Discover Weekly triggered on Monday for the Friday release which is crazy - i also did a post about this last year once i noticed that.

..honestly feels like something changed around Dec/Jan because before that this effect wasn’t nearly this strong.

Anyone else seeing this? I also confirm other artists / labels from our community noticed this increase - i mean we've been trading the whole year and half but recently the push in insane in the algo.

(Alsoo super excited to find new peers that release music and also have playlists and do playlist trades. not gonna post it here — I know sub rules, so no links. But if artists/labels that want to trade wanna get info on the community DM me.)