😭
Have you ever been so unpopular that you have NEGATIVE listeners?
(Just to be totally clear, I posted this because I thought it was amusing. Anyone ever had the same?)
We just started our meta campaign on Thursday afternoon. This feels like a really surreal save rate over 3 days. The cost per click view content is like .50 but I obviously should keep it going right? This is like our exact audience maybe?
I’m a very small artist with around 100+ monthly listeners on Spotify. I consistently post every single day on 3 pages of mine: my main page, a lyric video fan page, and a meme page where I attach my music as the sound. Posting consistently every day for over a year has gotten me the 100+ monthly listeners but no fans and not much engagement at all. I make music similar to brakence, slayr, underscores, etc. (the underground / upcoming pop sound) and I observed one thing - these artists don’t post content.
In an age where consistent content is the main way to garner a fanbase online, how do these other artists do it without content? How do artists who are ghosts essentially get attention, fans and streams? I genuinely do not understand and I would love any insight someone could give me!
Hello everyone, I'm from Latin America and I want to share my results because maybe it can be useful for someone here.
I invested $300 in Meta ads with 7 video ads, the campaign was running for around one month. I got about 2k followers in my playlist. This is the soundcampaign dashboard.
Most of my listeners are from Latin America. Mexico and Colombia have almost the same quantity of listeners, but Mexico has many more active ones. So the country is more important than I thought.
And these are my total numbers in Spotify for Artists for the same period.
Also, Meta put almost all the money in only 2 of my 7 ads, so the other 5 never had a real test. For the next time I will put a spend limit for each ad.
But for me the cost per follower was low, so I'm happy with the result.
This is only one campaign and I have nothing to compare it with, so your results can be different. As much as I remember, someone already posted about this last week here so you can check that as well.
Hope y all learned something useful from this.
I have an ad running for about 3 months now on IG / FB. The ad links to one of my albums on Spotify and Youtube.
It's running very well and gets and average cost per conversion of about € 0.15. This is well below the commonly mentioned '$0.20 per conversion' by people like Andrew Southworth.
I read about that if an ad does this well, it can potentially break even or make money in the future.
Well, I have it run at € 7 per day now. And I guess I make back around half of that with streaming. So I'm not close to breaking even. This gives me an average of 45 clicks per day of new 'people' discovering my music. Tier 1 + a few selected Tier 2 countries only as well.
Yet, I feel that because of this low CPC, I feel like I am potentially sitting on 'more' if that makes sense. So what is the best thing to do now?
And in general, how will this ever progress into a profit making ad as I read that is possible with such low CPC? Is that measured in years? And after the ad has been stopped already?
The last few months I saw a steady growth in active listeners which has now plateaued or even slightly decreased. Spotify does give me a tad more radio plays though, especially since I got access to Discovery Mode which is now doing the heavy lifting.
I just don't see how this is ever going to turn into more. So why is this <$0.20 CPC such a often mentioned treshold?
Me personally:
Can't put an artist tag on tiktok because it's unavailable
Can't put a paypal account because paypal is unavailable
Can't put a donation on my spotify profile because the services that I can choose in a section are unavailable
Can't even get a dollar from bandcamp because you need a paypal account or Stripe that are, you guessed it, unavailable
Guess I'll just go fuck myself
The format will be a discussion about artists and songs shaped their releases sounds. We’ll play a part of your track and part of your influences track.
Only requirements:
must be on Spotify and are familiar with Spotify as a streaming platform.
Available for a video call, option to do in person if there’s a good vibe.
Have instagram or one social media platform.
IF interested:
Describe your genre and influences in the comments. Don’t leave any links, as I think that’s against sub policy.
Been reading the conversations here about keeping up with content and it got me thinking. By the time a song comes out, you’ve already heard the demos, the mix revisions, probably watched your own clips a hundred times. I can see getting tired of it way before someone else has even heard it.
So when a release doesn’t really go anywhere at first, how do you decide whether to give it more time or move on? I’m curious about people who had an older track start picking up later. Was there something you changed, or did someone else sharing it make the difference?
Especially interested in what made you stick with that particular song. There’s only so much time and money you can put into one release.
First single, been released for two weeks, consistently in this range.
Followed Andrew Southworth's video step for step.
Like the title says, all I did was ad a new ad set under the same campaign to try a new creative. As soon as I did that, I went from a consistent $0.50-60 per hypeddit smart link click (good for my audience) to anywhere from $1.50-$3.00.
I'm assuming that adding a new ad set to the campaign caused the other ad set to re-enter learning? And now that it's competing against another ad set for the same audience, its turned into absolute cheeks?
This would be fine if the new creative was cost effective, but that one isn't either. The song itself is performing well, so thats not the issue (really high save rates from people that click through, already getting a lot of Radio play 2 weeks in etc)
Am I running the ads wrong by adding new ad sets? Do I need to start a new campaign so that I don't break the ad that is running fine? Every day, Meta confuses me in new ways.
