help me figure out why my first meta ads campaign is going real bad? :/
I just released a single yesterday, and I set up a conversion campaign behind it following Andrew Southworth's tutorial that we've probably all seen. so far the results are confusing.
worth noting that the cost per view is actually deflated here, because I accidentally enabled distribution on facebook reels, then turned it off. I do want to be driving just to IG, at least for now, I think.
i've got two ads—one reuses five videos of me performing the track live that i previously posted organically, and the other uses 10 lyric videos made using flowstage. so far only one video has been delivered from each ad, which i also don't understand.
i'm not sure whether i just need to be patient and let the system do its thing, or whether i'm messing something up and wasting my money. any advice is welcome