Ive been playing the music game all wrong - so I am going from trying to be famous to finding my own tribe. But how do I move forward?
After going viral many times in Norway through TikTok, being recognised almost daily, getting hate, love and many, many gigs the last 18 months - I got fed up with playing that game.
I also realised that low level internet fame is easily forgotten and the downsides from just being the "music guy", putting out many videos daily is just not worth it.
But one thing has stucked with me - I see the same 40 - 50 people on my videos every day. They share, connect, send me DMs, ask me when I am having a concert next and stream my music unpromted. I think this is where I am trying to get to now - from being someone for everyone - into becoming everything to someone. What I mean is, I would love to make these 50 people my inner circle, and then try to scale to 100, 500 and 1000 super fans the upcoming year.
But what is the best way of doing so? An e-mail and sms-list with gifts, unreleased gems and inner circle-videos? Invitation to secret performances?
I already have a content machine system working for me (making 2 - 4 videos daily) and reaching 200 - 500k monthly mostly in Norway - so maybe I should spend some on ads to find more of those like my followers?
I have some budget, 500 dollars a month to advertise, and I expect this to be a slow movement to begin with, getting 50 - 100 new subscribers a month and making a lot more content so my viewers connect with me as a person and my music in more depth.
I am not working to become an a-listed celebrity and earn millions, I just want to build a solid fanbase so I can tour, sell merch, make music for them and build momentum.
Any people doing the same here? Any mentors here? How should I start with this?