What i learned pitching ~200 playlist curators as a nobody (numbers inside)
Tracked my time across my last release cycle because it felt like I was working constantly and getting nowhere. Rough split over 6 weeks: about 80% went to admin (building the smart link, formatting pitches, updating the spreadsheet, scheduling posts, chasing curator follow-ups) and maybe 20% to things that actually moved numbers.
What was worth it: the Spotify for Artists editorial pitch (free, most people skip it, submit 3-4 weeks out), follow-ups (over half my curator replies came from the follow-up email, not the first one), and posting 3 short clips a week for the month after release instead of one big release-day push.
What wasn't: mass-emailing curators with a template (2% reply rate until I started referencing a specific playlist track, then it roughly 5x'd), presave campaigns with no existing audience, and honestly most of the time I spent making the rollout "look professional."
Curious what everyone else's split looks like. What's the admin task that eats your time that you suspect isn't doing anything?