What i learned pitching ~200 playlist curators as a nobody (numbers inside)

Tracked my time across my last release cycle because it felt like I was working constantly and getting nowhere. Rough split over 6 weeks: about 80% went to admin (building the smart link, formatting pitches, updating the spreadsheet, scheduling posts, chasing curator follow-ups) and maybe 20% to things that actually moved numbers.

What was worth it: the Spotify for Artists editorial pitch (free, most people skip it, submit 3-4 weeks out), follow-ups (over half my curator replies came from the follow-up email, not the first one), and posting 3 short clips a week for the month after release instead of one big release-day push.

What wasn't: mass-emailing curators with a template (2% reply rate until I started referencing a specific playlist track, then it roughly 5x'd), presave campaigns with no existing audience, and honestly most of the time I spent making the rollout "look professional."

Curious what everyone else's split looks like. What's the admin task that eats your time that you suspect isn't doing anything?

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u/gryot — 3 days ago

I built one AI chat to replace the 5 separate tools indie musicians pay for

I'm an indie artist + engineer. My "stack" was SubmitHub + a link-in-bio + a scheduler + an analytics tool + a Google Sheet to glue them together - five subscriptions that never actually talked to each other. My pitches didn't know what was popping on TikTok; my content didn't know what was streaming. I was the glue.

So I built Musuni: one chat where the same AI sees all of it - playlist pitching, analytics across DSPs, smart links, scheduling - with shared memory, so each action feeds the next instead of living in its own silo.

Pre-launch, ~200+ on the waitlist.

- 3-min demo: https://www.youtube.com/watch?v=Rij0NmlgPM0

- Early access: https://musuni.io

The thing I keep going back and forth on: if you could only wire ONE of those four into everything else tomorrow, which would you take - and is "the tools don't share context" a real pain, or am I overthinking it?

u/gryot — 1 month ago

I spent the week before launch making my own marketing less impressive. Here's why.

Building Musuni - an AI manager for indie musicians (one chat that handles pitching, analytics, smart links, and scheduling instead of 5 separate tools). Pre-launch, ~200 on the waitlist.

This week I did something that felt backwards: I went through my own landing page and app and deliberately stripped out the impressive-sounding stuff that wasn't fully honest.

A few of them:

- "10,000+ verified curators" -> killed it. The number I can actually reach for an artist directly is way smaller; most of the rest are submission pages they'd use themselves after some research. Calling them all "verified" was a stretch, so I cut the headline number and reframed around what's true.

- "Secure Payments (Beta)" -> "Beta" sitting next to "payments" reads like our payment security is experimental. Renamed it. Went extra to bulletproof it and fully set it up via Stripe.

- A handful of "the AI does X for you" lines where really you review and approve first. Changed them to say that plainly.

It was genuinely uncomfortable - the honest versions look worse on a landing page. But for something calling itself a "manager," trust is the entire product. I'd rather someone sign up knowing exactly what they get than feel oversold in week one and bounce.

Builders who've been here: where's your line between aspirational and overpromising? Ever walked back a claim and had it actually help instead of hurt?

- musuni.io

u/gryot — 1 month ago

Are we quietly asking every indie artist to become their own label - and is it actually working for anyone?

Something I keep chewing on, as both an artist and someone who builds in this space. The "you don't need a label anymore" story sounds empowering, and sometimes it is. But in practice it means one person is now expected to be their own marketer, distributor, A&R, data analyst, and booking agent - usually around a day job, and somewhere in there they're supposed to still make the music.

The part that gets me is that even the help is fragmented. You end up paying for a pitching tool, a link-in-bio, a scheduler, an analytics dashboard, and a spreadsheet to make them all agree - and none of them share context. The artist becomes the integration layer between five tabs. We've kind of normalized that as the cost of being independent, and I'm not sure we should have.

I build in this corner so I'm biased, and I genuinely don't have the answer - which is why I wanted to ask people who see the industry from more angles than I do:

- Is the "every artist is a one-person company" model actually producing sustainable careers, or mostly burnout with nicer dashboards?

- Where do you think the real line sits now between "DIY is genuinely enough" and "you need a team"?

- For those of you who work with artists - what's the part of the job artists most underestimate?

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u/gryot — 1 month ago

How many separate tools are you paying for as an indie artist - and do any of them actually talk to each other?

Indie artist + engineer here. I added up my own stack recently and it was grim: SubmitHub for pitching, a link-in-bio, a scheduler, an analytics tool, and a Google Sheet to duct-tape them together. Five subscriptions - and none of them share context. My pitches had no idea what was popping on TikTok; my content had no idea what was actually streaming. I was the integration layer.

So I spent a several months building one chat where a single AI sees all of it - pitching, analytics across DSPs, smart links, scheduling - with shared memory so each action feeds the next. (Not linking anything per the rules - I'm genuinely after a reality check, not a plug.)

What I want to know from people who do this daily:

- Is "the tools don't share context" the actual pain, or am I solving a problem I invented?

- What's the one tool in your stack you'd never give up - and the one you resent paying for?

- If you could wire only ONE of {pitching, cross-DSP analytics, smart links, scheduling} into everything else tomorrow, which would you take, and why?

Happy to go deeper or show what I've built if anyone's curious - it's on my profile / DM me. Mostly I just want to know what's real here.

reddit.com
u/gryot — 1 month ago