looking for advice on paid marketing on tiktok
note: im not talking about ads manager / boosting posts, i am specifically looking for guidance for running influencer / micro influencer campaigns to seed a song as a viral audio
the song/audio im working on is showing incredible potential based on reactions on my own short form content, and i have a pretty sizable budget set aside for this release ($10-20k)
im looking to recreate recent trends on tiktok, especially with “aesthetic” audios and the recent “underground indie” scene (wifiskeleton, overtonight, s0rrow, mthu, h4teboy, imar, etc).
what should my strategy be for finding creators to work with and evenly distributing my budget to these creators? I’ve run these campaigns on my music before to decent success, but never nearly to this scale.