Handwritten Mail Campaigns

Has anyone had success with small, highly targeted handwritten direct-mail campaigns?

I’m looking into direct mail to source more of our own fix-and-flip deals, but looking into other ways than sending thousands and thousands of generic mailers each month. For context we are only trying to source 1 every month or two.

I’m considering pulling a smaller, highly targeted list of nearby properties—absentee owners, long-term ownership, high equity, visibly distressed homes, tired rentals, etc.

My plan would be to mail around 100–250 owners per month. I’d handwrite or have letter that looks handwritten, include a short letter, sign/address it by hand, and add my business card. I’d then mail them again every 4–6 weeks for a few touches instead of sending only one letter.

I’m in a competitive market, so I’m wondering if being more personal and targeted could outperform sending thousands of generic mailers. Thanks!!

reddit.com
u/Any_Sheepherder_3923 — 5 days ago

Handwritten Mail Campaigns

Has anyone had success with small, highly targeted handwritten direct-mail campaigns?

I’m looking into direct mail to source more of our own fix-and-flip deals, but looking into other ways than sending thousands and thousands of generic mailers each month. For context we are only trying to source 1 every month or two.

I’m considering pulling a smaller, highly targeted list of nearby properties—absentee owners, long-term ownership, high equity, visibly distressed homes, tired rentals, etc.

My plan would be to mail around 100–250 owners per month. I’d handwrite or have letter that looks handwritten, include a short letter, sign/address it by hand, and add my business card. I’d then mail them again every 4–6 weeks for a few touches instead of sending only one letter.

I’m in a competitive market, so I’m wondering if being more personal and targeted could outperform sending thousands of generic mailers. Thanks!

reddit.com
u/Any_Sheepherder_3923 — 5 days ago

What’s Actually Working for Off-Market Deals Right Now?

Hey everyone, looking for some advice on what marketing strategy we should focus on next.

We fix and flip in a pretty competitive market and are on track to do around 10 deals this year. We’ve traditionally bought from wholesalers, but want to start sourcing more of our own off-market deals.

We tried PPL for a few months at around $5k/month and weren’t impressed with the results. We still have a CRM and are continuing to work those leads, but want to put our money elsewhere going forward.

For those consistently getting deals right now, what’s actually working for you? Buying lists + cold calling, direct mail, D4D, referrals, something else?

Ideally looking to spend less than $5k/month, but flexible if the ROI is there. There’s so much information out there it’s hard to know what’s actually worth focusing on.

Would love to hear what you guys would do in our position and how people have got creative.. Thanks so much.

reddit.com
u/Any_Sheepherder_3923 — 9 days ago

What’s Actually Working for Off-Market Deals Right Now?

Hey everyone, looking for some advice on what marketing strategy we should focus on next.

We fix and flip in a pretty competitive market and are on track to do around 10 deals this year. We’ve traditionally bought from wholesalers, but want to start sourcing more of our own off-market deals.

We tried PPL for a few months at around $5k/month and weren’t impressed with the results. We still have a CRM and are continuing to work those leads, but want to put our money elsewhere going forward.

For those consistently getting deals right now, what’s actually working for you? Buying lists + cold calling, direct mail, D4D, referrals, something else?

Ideally looking to spend less than $5k/month, but flexible if the ROI is there. There’s so much information out there it’s hard to know what’s actually worth focusing on.

Would love to hear what you guys would do in our position and how people have got creative.. Thanks so much.

reddit.com
u/Any_Sheepherder_3923 — 9 days ago

What’s Actually Working for Off-Market Deals Right Now?

Hey everyone, looking for some advice on what marketing strategy we should focus on next....

We fix and flip in a pretty competitive market and are on track to do around 10 deals this year. We’ve traditionally bought from wholesalers, but want to start sourcing more of our own off-market deals.

We tried PPL for awhile at around $5k/month and weren’t impressed with the results. We still have a CRM and are continuing to work those leads, but want to put our money elsewhere going forward.

For those consistently getting deals right now, what’s actually working for you? Buying lists + cold calling, direct mail, D4D, referrals, something else?

Ideally looking to spend less than $5k/month, but flexible if the ROI is there. There’s so much information out there it’s hard to know what’s actually worth focusing on.

We are going to continue buying via wholesalers but need another source of leads coming in. Would love to hear what you guys would do in our position and how people have got creative, thank you!

reddit.com
u/Any_Sheepherder_3923 — 9 days ago