Hello all,
New here!
I've been looking at this subreddit for a bit now and was curious to ask what others' experiences have been like working with BNI. What are the things you like the most? The things you dislike?
I'm also wondering how people are managing leads/clients that are referred to them. Thanks!
Hey everybody, I've been helping a financial services company build out a referral program over the last couple years. I've built up a good amount of knowledge on how the process works from cold outreach strategies, building up trust, creating "sticky" incentives, etc.
With the amount of work that I did I feel pretty confident I can systematize this and do it for other companies, but my issue is that there are too many options to choose from at the moment.
I can't do this for the exact same industry I was in before due to various reasons, so I was looking to see what others may think here.
Some factors I've seen that make this work are:
- Having a natural referral process (the company referring leads encounter a situation with their client where referring them to another service makes the most sense rather than providing the service themselves - or totally turning them away)
- Paperwork Services (usually this allows more room for automating referrals compared to more physical services)
- CPA is generally high for traditional routes (referral programs typically provide better conversion rates and lower acquisition costs compared to ads/affiliates)
- Ability to service nationwide (this allows for the acquisition of referral partners easier since you're not bound by a specific region)
If anyone has any ideas, more questions or even has a business themselves that they'd like to explore this with - please let me know!