u/Apfg

Had a media buyer tell me the other day "I never check my email" as a reason for not running email campaigns.

Which kind of says it all. A lot of people are judging the channel by their own habits instead of the data.

Meanwhile I have media buyers running email on top of their paid traffic doing 40% ROI on dating. Not replacing anything, just a pre-lander and a follow-up sequence on top of what they were already doing.

Curious how people here think about it. Have you tested email properly or written it off without really trying?