r/Emailmarketing

(Image is a sample of my email design) I have been doing email marketing for my business for a few years through Flodesk now and just really want to grow to the next level. I came from a design and advertising world, but not email design.

I am having a really tough time though clarifying the system that is best for me and it has been hell trying to find what the actual industry standard is for high level email marketing. Here are the dilemmas I am facing that I just can't find the right answer on for what actual industry professionals use.

1. UPLOADING A DESIGN: Image spliced uploads into OR html export? Which one?
2. EMAIL PLATFORMS: I am planning on using Sendgrid. Flodesk is cute, but not robust enough for me and I hope to use Email API if my booking platform allows it.
3. DESIGN PLATFORMS: I am familiar with Adobe suite, but use canva now to design as one big image. Is Figma better? Is there something else I should be using?

Please just let me know if I am on the right track. I watched a youtube video of this guy who exported and spliced up his entire email through Figma and uploaded the images. Then each section could have its own link and not be one big image. But does that affect the email getting sent right to spam filters?

I have 10 years experience in advertising media and copywriting so the emails LOOK great, but I just want to make sure they actually get read and experienced correctly.

Recently, I came across a LinkedIn post in which the author shared an image of his Gmail inbox. Gmail is testing inline "Thumbs Up / Thumbs Down" prompts inside user feeds.

If readers tap "Thumbs Down," Gmail asks why, giving options like:
• Already bought it?
• Repetitive content?
• Irrelevant brand?

Google is now replacing passive open rates with direct human feedback. Gemini says it's an experimental A/B feature test pushed directly by Google; no official announcement yet, just being applied in some geographies.

My conclusion: Gmail is now pushing more for relevance as the key factor for deliverability. A higher number of such disinterested responses will start acting like soft spam signals.

How will you navigate this when this rolls out completely?