u/AyazWriter

First of all, this is not a PROMO post.

Recently, people saw meta crashing. many businesses burned thousands of dollars. many got banned without knowing why. many were restricted or were having problem in login.

All these problems are proof that meta is not that reliable.

Forget about meta, you can't completely rely on any social media so if your whole business completely depends on it, you might lose it any time.

One thing i am starting to implement with my clients and I tell the same to those who consult with me is that, don't completely depend on one platform. Even if you're a small business owner, you shouldn't.

Instead, distribute so that if one platform is down, you can scale on different platform. but Obv that's for those who have good budget.

for those who have small budget, I tell them to collect emails and optimize it properly. believe it or not but emails are one of the best assets you can have. it's cheaper than paid marketing and if you maintain it properly, it gives you $1:$40 ratio.

so small business owners, start collecting emails. even if you don't market, keep those emails saved somewhere.

Hey... so it's been a while since I joined this community. I often read posts, and I help and give advice if I can.

One thing I noticed here a lot is....

(FIRST, LET ME MAKE IT CLEAR THAT THIS IS NOT A PROMOTIONAL POST)

Lol, making it clear is very important, or this post will be removed.

Anyways, moving forward with what I was saying, I see so many solo entrepreneurs coming here and asking for advice on how to improve their email marketing. Which is not wrong, obviously...

But what concerns me is that most of the time, they are doing everything. They are running their business, spending time on their business, and then they also want to write emails on their own... again, there's nothing wrong with it.

So why did I bring up this topic?

You see, I help businesses with their email list. I have people come to me to help them.

Some of them were those who tried to do everything on their own.

They had a huge email list, which they wanted to reactivate. They took advice from YouTube, Reddit, and other places, and they ended up hurting their email list.

Look, the technical part is easy. You watch a few tutorials, and you can set up DNS, make segments, and clean a list on your own. But writing emails? You need practice for that. You need to learn the fundamentals, different types of emails, like control beating emails, onboarding emails, cross-sell emails, and testimonial emails. Just like that, there are so many different types of emails you've probably never heard of, and all of them are written differently, with different psychologies and avatars in mind.

You can't possibly write all these just from some tutorials. You need a good amount of practice and guidance.

So many business owners underestimate this thinking, "it's just an email, why hire someone when I can write it myself"

And because of this, they never make good money from their list.

So all I want to say is, if you've never written emails, never got coached, and had your emails criticised by a professional, then you should just hire a professional to write your emails. For you, it might just be words, but those words play a very deep role to bring sale.

And big brands understand this; that's why they hire junior and senior copywriters.

I know not everyone has the budget to hire someone, so I'd advise learning it. Buy some courses, get a coach. If you don't treat email marketing as an asset of your business, you'll never know the potential of your email list.

This is not a promo post. I'm seeing many people are suffering, so I thought this might help.

Before that, read this:
Meta didn't make ads harder, but I think people are scared because it's going to make advertising more obvious.

This might offend a few people, but nothing is wrong with Meta. Meta basically decided to insert their AI/ML model into Meta, which will scan your entire ad. By "entire ad" I mean even the tiniest detail.

If you are in the garage talking about fixing cars, Meta will automatically show your ads to those who are looking for that. So you have to be very conscious while making your ads. That's all the Andromeda update basically is.

Now, about running low-budget ads.

Here's what you should do. Instead of targeting the whole niche, target sub-niches. Look, it's obvious that you can't compete with someone who's spending $1k+ on your $50-$100 budget.

They can target a big audience without a budget problem, but with your tiny budget, you'll be stuck in the "learning phase." So the best option is to target those sub-niches. Tailor your offer around them so your offer feels and sounds very personal to them. Make them feel like "Damn yeah, it's made just for me." That's the way you can bring good qualified leads and sales.

Second, stop touchingggggg your campaignnnnn every dayyyyyyy. It just resets all the data.
Stop tweaking it. Give it a few days. If your ads are stuck in the learning phase, it means your ads are not getting enough data to decide whom to show.

And guess what that means? It means your creatives aren't performing that well. Your ads are not attracting enough people. So again, your creatives. With a low budget, you are already at a disadvantage, so if your creatives are trash, then obviously your CPM and CPC would be high.

I guess it again came down to creatives, and so many people in the community have already posted saying creatives aren't the issue since they have so many creatives. But guess what? You don't need quantity; you need variety with quality. Very different from saying "You need more creatives."

Bro, if you have a low budget, then you just need to do two things.

One, don't target the whole niche. I know it's very tempting, and you'd feel like you'll get more money if you target the whole niche, but that's not the case. You'll burn more money than you make.

And second, just leave your ads for a few days. For a few days, just observe the data. See what's working. See which hook performed better. Which concept was good. Combine. Make varieties.

Now here's one more important thing. Don't go too small with your sub-niche either. If your audience is too tiny, Meta won't have enough people to show your ads to, and you'll still be stuck in that learning phase. So find that sweet spot where it's specific enough but still big enough for Meta to work with.

Also, don't just sit and wait for 5–7 days if your ads are clearly burning money with zero results. With a low budget, you can't afford to waste that much. Give it 3–4 days minimum, but check daily for red flags like crazy high CPM or literally zero conversions. If you see that, step in. Don't be scared to pause and tweak when it's clearly not working.

And bro, don't put all the blame on meta alone. I know I said creatives matter, and they do, a lot. But with a low budget, your offer and your landing page matter just as much. You can have the best creative in the world, but if your offer is weak or your page doesn't convert, Meta's algorithm will struggle anyway. So look at the whole picture. Creative, offer, and where you're sending people.

Lastly, don't freak out if your CPM or CPC looks high from day one. Sometimes that's just because you're competing in expensive auctions, not because your ads are bad. It could be the audience you picked or even the time of year.

So before you blame meta for everything, take a step back and look at external factors too. Test things together, offers, audiences, creatives, not just one piece. That's how you actually win with a small budget.

This is a ranting post.

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Honestly I joined this community so i can help and take help from other marketers and business owners.

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But, all I see is majority of posts are about people trying to sell their new AI tool or a tool which will bypass all the rules and regulations by meta and land your emails directly in your audience's primary inbox.

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BULLSHIT

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B-B-B-BULLSHIT

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I'm so tired bruh, when I joined i was so excited but these people just killed all excitement and curiosity.

I know a lot of you gyys are losing money on Meta ads right now.

No matter what you try, performance seems worse than before.

And the frustrating part is

Many are still following advice that worked 6-12 months ago.

So I wanted to share something that might help.

Not because I want you to hire me, but because I just want to help.

I rarely comment on people's posts expecting business in return. If I think I can help, I share what I know.

What I do care about is building genuine relationships without attaching a hidden agenda to every interaction.

I mention this because a few days ago someone suggested I only comment so people will hire me.

Anyway...

I've put together a simple "Before vs After Andromeda" comparison table.

It highlights what has changed, what matters more now, and what matters less.

Hopefully it helps you make better decisions, create stronger creatives, and burn less money on ads.

Check comment, I can't attach image to post.

Most people are not losing because their product is bad or their creative is bad.

They are losing because they are making the same five structural mistakes that nobody talks about clearly.

Starved pixel, wrong objective

Optimizing for purchase with zero conversion history means Meta is guessing not optimizing. Switch to Add to Cart first, feed the pixel, then ask it to find buyers.

Budget fragmented across too many ad sets

Five ad sets at $10 each is not a $50 campaign. It is five campaigns too small to exit learning. One ad set with concentrated budget outperforms every time.

Moving winning ads instead of scaling them

Duplicating a winner into a new campaign wipes every audience signal Meta built. Scale the budget gradually on the original. Never move what is working.

Trusting attribution numbers too literally

Meta's reported conversions are partly modeled. Cross-reference against your Shopify backend today. Most people find a 20 to 40 percent gap.

Adding new creatives to winning ad sets

Every new creative forces Meta to redistribute budget and restart evaluation. Test in a separate campaign. Graduate winners via Post ID. Never disrupt a stable ad set.

The platform is harder than it was. But most campaigns fail because the foundation was never built correctly.

Fix the foundation first.

Stuck on any of these? Drop your situation in the comments.

I guess a week ago I posted 5 different type of formats which works so well.

one of the was long form (15min +) videos. Few people agreed, few disagreed.

Well I can't blame them cuz we are told ads should be short and simple but that's not entirely true.

So, now I have a proof that it works so well.

I am not sure if this community supports any type of photos attached to the post so lemme know if you want to see and I'll send it to you.

P.S. Ads are still working very well, but things have changed already. Those who are running ads like before are the one facing issues. Those who have already adopted to new update and making banks.

This is what I think most advertisers are missing right now. Facebook charges you less whenever your ad looks like regular in-feed content.

And the more it looks like an ad, the more you pay. So your goal as an advertiser should be really simple. Make ads that don't feel like ads.

So here are the top five formats that are crushing for us right now that we didn't expect because they don't feel like ads.

One is short looping videos. So just a few seconds of footage, text on screen, and it loops.

Next, podcast style clips. Who's doing podcast ads?

Not many people. Underrated medium.

third one is Text only image ads.

It is the easiest ad to make and it is just text on screen. You can do it in your notes app. Five seconds, it probably will convert better than what you're running by now.

Next is direct offer, talking head. So bold offer, very simple explanation. Very few founders are able to get on camera.

They don't like how they look. And so that niche of content is extremely underutilized overall in the ad space.

And then the number five, the big one, you probably won't do this one, but I got to say it anyways.

The most profitable one, a long form case study ad. Very few are doing but it's really profitable.

Well worth it.

This is what I think most advertisers are missing right now. Facebook charges you less whenever your ad looks like regular in-feed content.

And the more it looks like an ad, the more you pay. So your goal as an advertiser should be really simple. Make ads that don't feel like ads.

So here are the top five formats that are crushing for us right now that we didn't expect because they don't feel like ads.

One is short looping videos. So just a few seconds of footage, text on screen, and it loops.

Next, podcast style clips. Who's doing podcast ads?

Not many people. Underrated medium.

third one is Text only image ads.

It is the easiest ad to make and it is just text on screen. You can do it in your notes app. Five seconds, it probably will convert better than what you're running by now.

Next is direct offer, talking head. So bold offer, very simple explanation. Very few founders are able to get on camera.

They don't like how they look. And so that niche of content is extremely underutilized overall in the ad space.

And then the number five, the big one, you probably won't do this one, but I got to say it anyways.

The most profitable one, a long form case study ad. Very few are doing but it's really profitable.

Well worth it.

This is what I think most advertisers are missing right now. Facebook charges you less whenever your ad looks like regular in-feed content.

And the more it looks like an ad, the more you pay. So your goal as an advertiser should be really simple. Make ads that don't feel like ads.

So here are the top five formats that are crushing for us right now that we didn't expect because they don't feel like ads.

One is short looping videos. So just a few seconds of footage, text on screen, and it loops.

Next, podcast style clips. Who's doing podcast ads?

Not many people. Underrated medium.

third one is Text only image ads.

It is the easiest ad to make and it is just text on screen. You can do it in your notes app. Five seconds, it probably will convert better than what you're running by now.

Next is direct offer, talking head. So bold offer, very simple explanation. Very few founders are able to get on camera.

They don't like how they look. And so that niche of content is extremely underutilized overall in the ad space.

And then the number five, the big one, you probably won't do this one, but I got to say it anyways.

The most profitable one, a long form case study ad. Very few are doing but it's really profitable.

Well worth it.

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My client rebuilt entire e-commerce site from scratch after getting feedback few months ago.

New design, better navigation, cleaner product pages. Did everything right on paper.

Still sitting at 0.38% conversion.

Here's what the data actually taught us:

70% of visitors were dropping off before viewing a single product. That was not a UX problem. No redesign fixes that. That was a traffic quality problem — They were paying to send people to your store who never intended to buy anything.

Before you touch your website, audit your traffic sources. Identify which channels are sending buyers versus browsers. Kill the ones sending browsers.

For the visitors who do reach your product pages — specs don't sell, outcomes do. We were leading with "600 building blocks" and "Scratch 3.0 compatible." Nobody buying a gift for their child cares about that. They care whether their kid stays engaged for more than two weeks. Rewrite your product copy around the emotional outcome the buyer is purchasing, then list the technical details below for those who need them.

Two lessons that apply to almost any e-commerce store:

- A redesign cannot fix a traffic mismatch

- High-consideration purchases require outcome-led copy, not feature-led copy

Would love honest feedback from anyone who's been through a similar situation — particularly around traffic auditing and product page copy for high-consideration purchases.

My client rebuilt entire e-commerce site from scratch after getting feedback few months ago.

New design, better navigation, cleaner product pages. Did everything right on paper.

Still sitting at 0.38% conversion.

Here's what the data actually taught us:

70% of visitors were dropping off before viewing a single product. That was not a UX problem. No redesign fixes that. That was a traffic quality problem — They were paying to send people to your store who never intended to buy anything.

Before you touch your website, audit your traffic sources. Identify which channels are sending buyers versus browsers. Kill the ones sending browsers.

For the visitors who do reach your product pages — specs don't sell, outcomes do. We were leading with "600 building blocks" and "Scratch 3.0 compatible." Nobody buying a gift for their child cares about that. They care whether their kid stays engaged for more than two weeks. Rewrite your product copy around the emotional outcome the buyer is purchasing, then list the technical details below for those who need them.

Two lessons that apply to almost any e-commerce store:

- A redesign cannot fix a traffic mismatch

- High-consideration purchases require outcome-led copy, not feature-led copy

Would love honest feedback from anyone who's been through a similar situation — particularly around traffic auditing and product page copy for high-consideration purchases.

Recently I talked to a few people personally and saw here in community posts too that they want to run and test multiple ad sets but have very small budget.

If that's you too then this post is for you.

Here's why you should run ads with low budget:

— To burn money.

— stay awake watching your ads not working.

— Being anxious thinking why you're not getting any sales or traffic.

— Looking at CPM and getting terrified.

If you want these things then go ahead but if not then hear me out.

If you have low budget then you should first learn copywriter because you can't hire one. Reason to learn is so that you understand what good copy looks and sounds like to make your ads work. Tho learning will take months and good practice but it'll save you hundreds of dollars that'll go waste if you don't know what good copy actually looks like.

And no, Claude of ChatGPT won't give you good copy.

Apart from that, first save some money.

$5-$15 ads won't give you results. Your competition is spending hundreds if not thousands of dollars in ads so you can't compete against them with few dollars.

In the end, to run a good successful ads. You need three things.

1. Good copy.

2. good budget

3. variety of ads to run and test.

Recently I talked to a few people personally and saw here in community posts too that they want to run and test multiple ad sets but have very small budget.

If that's you too then this post is for you.

Here's why you should run ads with low budget:

— To burn money.

— stay awake watching your ads not working.

— Being anxious thinking why you're not getting any sales or traffic.

— Looking at CPM and getting terrified.

If you want these things then go ahead but if not then hear me out.

If you have low budget then you should first learn copywriter because you can't hire one. Reason to learn is so that you understand what good copy looks and sounds like to make your ads work. Tho learning will take months and good practice but it'll save you hundreds of dollars that'll go waste if you don't know what good copy actually looks like.

And no, Claude of ChatGPT won't give you good copy.

Apart from that, first save some money.

$5-$15 ads won't give you results. Your competition is spending hundreds if not thousands of dollars in ads so you can't compete against them with few dollars.

In the end, to run a good successful ads. You need three things.

1. Good copy.

2. good budget

3. variety of ads to run and test.

​

Recently I saw many posts where they discussed how JUST setting up DKIM, DMARC AND SPF didn't automatically fixed their deliverability.

The thing is, DNS set-up is a basic thing. It's not "everything"

Engagement.replies. click. opens. These things are one of the biggest factor which determines where your emails will land.

If you are sending emails to 100 users and only 1 of them is reading your email then obviously you're emails will land in the spam.

So here are the steps what you Must do.

1. proper DNS set-up

2. List cleaning

3. list segmentation

4. Send value based emails and try to get as much clicks and replies as possible.

5. Don't be too Salesy or promotional.

Do these things and your emails will stop landing in the spam.

NOTE: You don't need to delete users in your list who aren't engaging. Keep them in seperate list and there are strategies to bring them back.

By now, I've read thousands of emails. 90% of those emails look the same and sound the same with the same approach.

I've bought courses on email marketing and I've never seen anyone talking about how alex's emails are so addictive.

One link can make people addicted to your emails so you should try this too.

If you read Alex's emails, you would have noticed that most of the time he puts one link in his P.S section. And that one link is always a meme.

He doesn't put his offer in p.s. He puts memes.

benefits??

1st people love memes.

2nd they open your emails for that meme (open rate📈)

3rd they click to see the meme (ctr 📈)

4th Landing in the primary (more exposure to audience 📈)

did you get it?

One meme can save your whole campaign.

one meme can make you tons of money.