r/MarketingHelp

We keep finding issues with our landing pages but barely get around to fixing them like one page isn't converting well, another needs different messaging and some campaigns need their own versions entirely. Every time we review performance there's another list of changes waiting to be made. Even small updates take longer than they should especially when we're managing several pages at once and we NEED to find a way to make changes faster instead of spending another week discussing what needs fixing.

Hey!
So basically I’ve launched this pet furniture luxury brand, it’s an untapped niche in the country where I’ve started it. This is my third month.

Second month was 10x the rev of the first month so the products are validated. However I was completely dependent on paid ads, and with meta’s performance this month things are looking down.
Profit is decreasing since ads take up a big portion of the costs, and not bringing in enough customers.

I’m thinking I need to start organic, but I currently can’t finance shoots/video content.
However I’m good with AI, but I have 0 creative direction skills. So I was thinking about doing reels/content with higgsfield. Organic marketing.

My issue here is I’m still building the skill, I struggle to find ideas of how to make a proper video or what should its contents consist of. Additionally, I’ve been finding it difficult to create proper videos using higgsfield something always glitches out.

I wanted to hear insights on whether you think this is a right direction? Or would it be better to make a marketing agency handle this, though it would cost me a fortune, but if the roi balances it out it could work.

If anyone is willing to help me out with a couple of ideas/insights on this, that would be very much appreciated!

Retargeting is one option, but email, new content and special offers can also bring previous visitors back.

Which approach has actually worked for you?

I am a founder at a social site for dog owners. We have been doing marketing in Slovakia on all possible social sites. The numbers are great, we had about 1M organic views per month on all sites combined during summer. Even the cost per registration on paid ads is pretty good - 0.35 euro per user.

The problem is related to retention in our app.

Right now we have about 2000 users in total, but our D1 retention is only about 10%, D7 is about 7%, and coming back to the app at least once in 30 days is 29%.

We have tried anything - from making the app even cleaner, trying to show users the values we provide right after registration with a 4 screens onboarding (it improved just a little bit). Even analysed our features and tried switching a couple of features, but it seems nothing really works.

I have been thinking that it might be a network effect issue, but if that is the case, we have no chance of getting this solved because of a lacking budget. I know that focusing on certain areas, such as cities should improve it, but even with ad targeted to our target group and a certain city, with our budget (150 euros per month), it does not help.

Do you think there might be any other issues? Or how to solve this issue? We have taken a lot of feedback from our users, and the main thing they say is missing are enough users in their area.

New customer acquisition usually gets most of the attention, but existing customers already know the product and may be easier to retain.

Would you put more marketing effort into loyalty, repeat purchases and referrals?

Hello, I’ve been running two social media marketing panels (SMM Panels) where I sell fake social growth. I sell with the users knowing it’s bots. I have an LLC, I pay my sales tax, and I do everything legit, but it’s one of the hardest things I’ve ever had to promote. 90% of my success comes from word of mouth and, honestly, just luck, but I’d like a legit, worry-free advertising method (paid or unpaid), as Google Ads no longer promotes this kind of business. I am limited to forums, as most of the time I get banned rightfully so but it’s just really hard to promote on social media or forums, as lots of people frown upon it, which I seem to think is fair. But the way I put food on my plate is my way, and I’d like to know if anyone has found a paid or unpaid way of promoting high-risk companies such as mine.

Standing out can get attention, but being different just for the sake of being different may confuse customers.

How much differentiation is actually useful?