u/Sea_Significance6229

So here's ours, and share yours if you like. We spent around 15 lacs per month

Roughly, monthly:

* Meta: 65%
* Google (search + shopping): 20%
* Influencer/creator, mostly barter plus some paid: 8%
* Marketplace ads (Amazon): 5%
* Email/WhatsApp tooling: 2%

What's changed for us in the last year is that Meta's share went *up*, not down, and not because it's working better. It's because nothing else absorbed budget at an acceptable CPA, so it defaulted back to Meta.

What I want to know from anyone else running a D2C brand here:

1. Your rough split, same format.
2. Your monthly revenue band, even loosely (under 50L / 50L-2Cr / 2Cr-10Cr / above), because a split without scale attached doesn't mean much.
3. Which line went up this year and which went down.
4. Anything you tried and cut. That's the part nobody posts and it's the most useful.
5. Are there any new things you are trying ?

Not selling anything, not an agency. Just trying to figure out if the concentration risk we have on one platform is normal or if we've been lazy.

So here's ours, and share yours if you like. We spent around 15 lacs per month

Roughly, monthly:

• Meta: 65%
• Google (search + shopping): 20%
• Influencer/creator, mostly barter plus some paid: 8%
• Marketplace ads (Amazon): 5%
• Email/WhatsApp tooling: 2%

What's changed for us in the last year is that Meta's share went up, not down, and not because it's working better. It's because nothing else absorbed budget at an acceptable CPA, so it defaulted back to Meta.

What I want to know from anyone else running a D2C brand here:

1. Your rough split, same format.
2. Your monthly revenue band, even loosely (under 50L / 50L-2Cr / 2Cr-10Cr / above), because a split without scale attached doesn't mean much.
3. Which line went up this year and which went down.
4. Anything you tried and cut. That's the part nobody posts and it's the most useful.
5. Are there any new things you are trying ?

Not selling anything, not an agency. Just trying to figure out if the concentration risk we have on one platform is normal or if we've been lazy.

The app :

1. Saas platform which allows users to connect thier Shopify/ meta / google acc to the platform and pull insights .

2. We use read_analytics , read_orders, read_products,read_reports

The pain point and clarification required:

The shopify review process for a non embedded public app is that we have billing in our Shopify application where billing will be handled by Shopify using their billing APIs.

But we want it to be on our application.

If we are not going through that process we would have to go the custom app route which we don't want as it's for public to connect thier Shopify shop and then manage.

We use their oauth process where users can connect thier

Question:

Whats the right way to pass the review process for the api scopes properly to make it public, the billing is on our platform itself and not maintained by Shopify.