u/allien_toast

ISO Founding Members
Does any of this sound like you?
A Social Media or Marketing Manager tasked with adding influencer marketing to your plate?
Earning quick wins (gifting product, landing creator posts), but struggling to measure or communicate the ROI to leadership?
Looking for a playbook on FTC compliance, usage rights, tax implications, and contract negotiation?
If so, help me help you! 😊
I’m launching a new program called the Creator Partnerships Operating System (CPOS) to bridge those exact gaps.
Earlier this year, I left my 15+ year corporate marketing career—most recently leading creator marketing for Keurig Dr Pepper (Dr Pepper, Canada Dry, Mott’s, Bai, etc.)—to build CPOS. I’ve seen firsthand how high-performing creator programs accelerate business growth, and I want to make that level of strategy accessible to you.
As a founding member, you’ll get:
The Full CPOS Playbook: The exact framework and plug-and-play OS I’d install as an enterprise consultant.
Weekly Live Coaching Calls: Direct access to me to troubleshoot your campaigns, review strategy, and answer questions.
Private Community: Network and swap real-time learnings with fellow brand marketers.
Pro tip: If your company offers continuing education or professional development stipends, CPOS qualifies!
Drop a comment below or shoot me a DM if you want to learn more. I’m offering steep discounts for the first users.

Seems like the landscape has shifted a lot in the last 18 months.
A few years ago, gifting micro creators (5K–50K) was a reliable way to generate organic content without a paid deal. Now I'm seeing from more brands that micro creators are pushing back and asking for compensation even for gifted product.

My current take:
- Nano creators (<5K) and actual brand customers still respond well to gifting
- Micro is hit or miss depending on niche and how early-stage the creator is
- The ROI math changes completely depending on whether you treat it as awareness play or try to measure it like a conversion play

What are you all seeing? Has gifting become less viable at the micro tier, or is it still working if you're doing it right?

I’m hosting a free webinar that dives deeply into how to do influencer gifting in 2026 and you can register here.