r/facebookadsexperts

I'm launching a low-ticket digital service (around $25–$50) aimed at fashion brands, boutiques, and Shopify stores.

The service is simple: clients send us raw product images of clothing, and we turn them into hyper-realistic, post-ready TikTok/Instagram Reels where the outfit is modeled by an AI-generated model. The final result looks like a professional fashion shoot without the cost of hiring models or videographers.

I'm trying to figure out the most effective Meta Ads strategy for a service like this.

Some questions I have:

• Should I optimize for website conversions right away, or start with video views/engagement?
• Would you send traffic to a landing page or keep everything inside Instagram DMs?
• Is it better to show before-and-after transformations, finished reels, or explain the process?
• How broad or niche should the audience be? (Fashion brands, Shopify store owners, boutique owners, clothing brands, etc.)
• Has anyone successfully sold a low-ticket B2B creative service through Meta Ads? If so, what worked?

I'd appreciate any advice on campaign structure, creatives, targeting, or funnels that have worked for similar offers.

First of all, this is not a PROMO post.

Recently, people saw meta crashing. many businesses burned thousands of dollars. many got banned without knowing why. many were restricted or were having problem in login.

All these problems are proof that meta is not that reliable.

Forget about meta, you can't completely rely on any social media so if your whole business completely depends on it, you might lose it any time.

One thing i am starting to implement with my clients and I tell the same to those who consult with me is that, don't completely depend on one platform. Even if you're a small business owner, you shouldn't.

Instead, distribute so that if one platform is down, you can scale on different platform. but Obv that's for those who have good budget.

for those who have small budget, I tell them to collect emails and optimize it properly. believe it or not but emails are one of the best assets you can have. it's cheaper than paid marketing and if you maintain it properly, it gives you $1:$40 ratio.

so small business owners, start collecting emails. even if you don't market, keep those emails saved somewhere.

i started my bussines account 2 years, and now meta crash my campaign on indonesian market, idk how to fix it.
first at all i want to ask you guys....
since the start of the year, Meta has been totally wrecking my ad account. Right from the testing phase, the numbers just made no sense—crazy high CPMs and zero sales.

When I finally managed to find a winning ad, I couldn't even scale it. Every time I try to push the budget, those trash metrics come right back. I'm honestly stuck and still haven't found a fix. Has anyone dealt with this lately or got any tips to get around it?

Hello,

I was wondering how you guys decide how to structure your ads?

Budget: started with 50€ per day and increased slowly, now I run 85€ per day

Initial structure: 1 - 4 - 12

1 campaign

4 different Ads sets

12 creatives (3 in each ads set). Different hooks for each creative, basically the same content otherwise. I see which one performs the best and only keep 1 for 1 ads set.

So I currently run 1 - 4 - 4

And if I want to update an ads set, I add the new one along the best performing ad. Keep them both for a few days and hopefully the new one performs better than the previous one.

Performance has been bad recently

I am a beginner so I don't know if this is good or not? I would like some feedback, thank you!

We're a U.S.-based performance growth partner working with home service companies (HVAC, roofing, fencing, plumbing, solar). We scale our clients through paid acquisition, sales optimization, and full-funnel growth systems — bringing e-commerce-level marketing rigor into an industry that's been operating a decade behind.

We're hiring a Head of Growth / Performance Marketing Manager to own acquisition and retention strategy across our client portfolio.

What you'd own:

• Paid acquisition across Meta, TikTok, YouTube, Google Search, PMAX, and Local Services Ads
• Landing pages, lead forms, and booking flows for maximum conversion
• Email and SMS programs — speed-to-lead, nurture sequences, follow-ups, review flows
• Funnel diagnostics from lead → appointment → close → repeat
• Testing new channels with clear hypotheses and cost thresholds
• Working with sales teams to improve close rate and revenue per lead
• The metrics that matter: CAC, LTV:CAC, gross profit per job, close rate, revenue per lead

Who we're looking for:

• 3+ years hands-on performance marketing / media buying / growth
• Proven track record scaling brands profitably — you can point to specific accounts and numbers
• Deep expertise in paid social (Meta, TikTok, YouTube) and paid search (Google, PMAX)
• Strong understanding of email + SMS as acquisition/retention levers
• Sharp creative instincts — you can give fast, decisive feedback to copywriters and designers
• Analytical — you think in CAC, LTV, ROAS, unit economics
• Self-starter with strong autonomy
• No ego. Willing to do the menial work.

Bonus points:

• Prior home services, local services, or lead-gen experience
• Familiarity with CRMs (ServiceTitan, Jobber, GoHighLevel, HubSpot)
• Background in DTC/e-commerce growth (we bring e-com principles into home services)

How to apply:

DM me with:

1. A short intro on why you're interested
2. Two case studies with specific numbers — brand, starting point, ending point, what you did
3. Screenshots from ad accounts you've personally managed (blur sensitive info)
4. Your target salary

Or drop a comment with the word "GROWTH" and I'll reach out.

We run Facebook & Instagram ads for home services businesses, and we're looking for a video editor to join long-term.

You'd be editing UGC testimonials, faceless b-roll with VO, text-overlay videos — all short-form, all built to convert on Facebook/Instagram.

What matters to me: good pacing, strong hooks, clean captions, and that you can take a brief and run with it without needing your hand held every step. Bonus if you've edited paid ads before, but I care more about the quality and speed of your work.

Remote, paid, consistent work if you're the right fit.

Comment "ME" and I'll message you!

Hey, I'm super new to Meta marketing and keep running into the same problem. Can you help me figure out why this is happening?

It looks like this account was created or used with an automation that doesn't follow our rules. This goes against our Advertising Standards on Account Integrity.

Examples of things we don't allow

Automations where a large amount of activity is quickly created by a machine

Automations that mimic human activity

Automations which take away from authentic, human activity.

Running a catalog prospecting campaign (COD, Algeria market) on Meta, ABO, optimizing for conversions. Bid cap was set at $4, ran clean for 4-5 days averaging ~$3 CPA — but only spending ~20% of daily budget.

Since underspend was consistent, I bumped the bid cap to $4.5 to unlock more volume. Day 1 after the change: great, ~$2 CPA. Days 2-3 after: spent ~50% of budget each day with zero sales.

My working theory: raising the cap didn't change targeting, just widened how many auctions I'm competitive in. Since pixel volume is so thin, Meta's per-user value model has wide error bars and the bid edit likely reset learning phase, so it's now spending the extra headroom while re-exploring with a noisier model instead of exploiting the pocket of good users it had already found at $4. The one good day right after the change might've just been residual momentum from the old learning state before the reset fully hit.

Questions for anyone who's dealt with small/local auctions like this:

- Does a $4→$4.5 bid cap edit (12.5% increase) actually trigger a learning phase reset, or is that only tied to budget changes?
- Is there a better way to unlock spend on a supply-constrained low-volume auction without blowing up learning phase?
- Anyone run bid cap successfully in a market this thin on purchase volume, and if so what protected you from these dead spend days?

Not looking to switch back to cost cap — already confirmed bid cap outperforms it by 3x on my account. Just trying to figure out if this is normal bid-cap volatility in a small auction or if I broke something.

Before anything goes live or gets a media budget behind it, I go through the same handful of checks every time:

- Does the hook actually stop a scroll, or does it just describe the product

- Is there a clear CTA, and is it obvious what happens after someone clicks

- Does the pacing match the platform (a 30 second static feeling video dies on TikTok, a punchy 6 second cut looks cheap on YouTube)

- Is the offer clear in the first 3 seconds, not buried at the end

- Would someone with zero context understand what this is selling

Half the ads I see fail on the first two alone. Curious what other people check for before they publish, especially anyone running a lot of variants at once. What's on your list?

• I have ₹5,000 available in my account (payment completed).
• However, my current balance shows ₹0.
• Because of this, none of my ads are spending or delivering.
• I've already contacted the Meta AI support multiple times and emailed Meta Support, but I haven't received a resolution.

Has anyone faced a similar issue? If so, how did you get it fixed, or is there any way to reach a real Meta support representative?

Any help would be greatly appreciated. Thanks!

I run an ad Marketing agency. 20+ clients on monthly retainers. And today I'm giving away everything

Why? Because I'm a fan of Alex Hormozi's philosophy: give away the secrets, sell the implementation. And genuinely, I just like helping people.

Let's get into it.

I stopped looking at ROAS first.

Not because ROAS doesn’t matter.

It does.

But ROAS is usually the scoreboard, not the diagnosis.

When performance drops, most people open Ads Manager and say:

“ROAS is down.”

“CPA is up.”

“This campaign isn’t working.”

That’s not really analysis.

That’s just reading the dashboard out loud.

The better question is:

What changed first?

Here’s the simple framework I use when reviewing Meta Ads performance.

1. CTR down + CPC up

This usually points to creative fatigue or weak message fit.

People are still seeing the ad, but fewer are interested enough to click.

The first move is usually not budget.

It’s creative.

2. stable + conversions down

This usually points to a post-click problem.

The ad is still bringing traffic, but something after the click may be breaking.

Check:

• Landing page
• Offer
• Checkout
• Lead form
• Tracking
• CRM handoff

3. Spend up + CPA up

This usually means scaling pressure.

The campaign is spending more, but efficiency is not holding.

This is where people quietly burn money while telling themselves they’re “testing scale.”

4. CPM up + CTR stable

This usually points to auction pressure.

The creative may not be the issue.

The inventory may simply be getting more expensive.

So changing the ad too quickly may be the wrong move.

5. Frequency up + reach flat

This usually points to audience saturation.

The same people are seeing the same message too often.

Fatigue usually starts here before the numbers fully collapse.

The hard part is not knowing these patterns.

The hard part is doing this across multiple clients, ad accounts, campaigns, reports, screenshots, emails, and old notes every week.

You end up trying to answer the same three questions over and over:

What changed?

Why did it change?

What should we do next?

That problem is what pushed me to start building Narrative.

It’s a reporting workspace for performance marketing agencies.

The idea is simple:

turn campaign movement into structured reports with:

• key delta
• likely cause
• client-safe explanation
• internal team action
• next signal to watch
• scheduled report delivery

Not another dashboard.

There are already enough dashboards nobody opens.

I’m building it for the messy part after the dashboard:

explaining performance clearly, deciding the next action, and keeping clients updated without rewriting the same report every week.

I’m opening the early version to a few agencies, freelancers or media buyers managing Meta Ads accounts.

If anyone wants to see the sample report and try the application Narrative , comment or DM me and I’ll share it.

one of our clients are running an e-commerce store on Shopify for Skincare brand. for context we are running 35 creatives, Adv+, CBO no custom audience or interest stacked in place on $5-6k.

• daily spend: $5,500
• CPA went from $48 to $65
• ROAS wnet from 2.4x to 1.8
• CPM went from $19 to $23
• CTR is still around 2.2–2.3%
• landing page conversion rate is holding at 4.6–4.8%
• frequency still under 2
• pixel / tracking is confirmed clean with Aimerce in place sitting at 9.1 purchase EMQ for
• no changes on the website made (as far as I know)

seems like users are still clicking and converting the same rate after landing. Is this to be expected? meta seems to be paying more to reach those users. should we cut our budget or refresh our creatives? this client is so big we don't wanna f this up

I just have that question, I feel like they don't really like to have companies running ads on their platform. It feels like no one in there cares about the platform or how it works. Must be on purpose because I've even asked for support from friends working IN meta, and not even that would help. I've had my ad account blocked because I can't do the payment. No one has a fkn clue of what the hell is going on. UNBELIEVABLE.

Anyone else constantly fighting Meta Ads Manager?

I'm honestly starting to lose my mind with this platform.

I've been working as a part-time media buyer for around 4 years, mostly running Meta campaigns for hospitality brands and luxury hotels, and I feel like I've had the same problems since day one.

This week alone:

• I edited creatives, hit Publish, and later realized some of the changes never actually went live.
• I'm editing a WhatsApp message template right now, for a lead gen campaign, and I've had to rebuild the exact same template five times because every time I click Save and Publish, it just... doesn't save. No error message. Nothing. It just keeps the old version.
• Sometimes edits randomly disappear.
• Sometimes what I see in Ads Manager isn't even what's actually published.

I've always used Chrome. Someone recently told me Safari is much more reliable for Meta, so I gave it a shot... same thing. I've tried deleting browser cache and hitting again... same thing

At this point I spend almost as much time double-checking whether Meta actually saved my changes as I do thinking about strategy.

What I'm trying to figure out is whether this is just part of the job.

For those of you managing accounts full-time or running agencies:

• Is this normal?
• Do you have workflows that help avoid these issues?
• Do you avoid editing existing ads and just duplicate everything?
• Is there some trick I'm missing?

After four years I'm honestly surprised I'm still running into the same bugs, and I can't tell if I'm doing something wrong or if Ads Manager is just... like this.

Would love to hear how you guys deal with it.

Hello everyone, I’m asking this question because I haven’t found anything about it online (which I find crazy), and I think Meta Ads’ system for this isn’t very intuitive.

I created an ad with a form, and I’d just like to test my ad and form as if I were a regular customer to see if the form works properly. Do you know how to do that?

Thanks in advance your help could really SAVE MY LIFE

On an alt to avoid issues. 

A local franchise approached me about doing ads for them, as corporate seemed to only take money, not deliver results. They had me quote one location, then all of them, signing up for one. Corporate slowed things down but we finally began. After a variation or two we landed on a campaign that's working... But days later I see it copied for another location. Thought it was corporate; but locals took and copied it for the other locations they didn't contract. They admitted this and was too unique in this market to not catch. 

I don't see any issues with running other ads in house but taking and feeding my work into AI and cranking out copies for their other locations like it's a BOGOF is mental. 

What would you do? 
Is there anything to include in future agreements to prevent this sort of issue? (never happened to me)

Since everyone is following a single campaign with one ad set and multiple ads, I have a question.
Do you run multiple offer ads within the same ad set, or do you create separate ad sets for each offer or product?
If a single ad set can handle different offers and products, does that mean Meta automatically finds the right audience for each individual ad? Is my understanding correct?

Anybody running meta ads in pakistan?
how the performance has been lately ?
may was up and down
june was disastrous
hopefull for July