r/facebookadsexperts

Hello everyone,

I’ve been running into an issue lately where my ads are not showing on Instagram Stories or Facebook Stories. I’ve already checked the format requirements and made sure all the correct boxes are ticked, but the placement still appears blank with only the call-to-action button showing.

Is anyone else experiencing the same problem or knows what could be causing it?

Hey everyone! Has anyone tried meta multi advisers ads. Is it even worth it? Has anyone seen actual performance difference with it or shall I leave it unchecked?

Maybe I’m overthinking it, but campaign performance feels way more volatile now than it did a couple years ago.

I’ll have:

- good CTR

- decent CPC

- solid creatives

- clean landing page

- same offer

…and one campaign completely dies while another nearly identical setup suddenly scales.

Feels like there’s a lot less consistency now, even on established accounts.

Curious if other people managing ads are seeing this too or if it’s just part of the current Meta environment.

Last year I ran the biggest campaign of my career.

Fitness brand NEBBIA × Mr. Olympia collab — 1,000 limited edition jackets. We put them on the Mr. Olympia stage, ran ads to collect a waitlist during the event, then opened sales.

Results:

• $120K net profit in 4 hours (after COGS + ad spend)
• Spent a fraction of our usual monthly ad budget — the campaign was that efficient
• Would've hit $220K but our website crashed mid-launch due to traffic

Before I write up the full case study (planning, creative, waitlist mechanics, ad structure, what broke and why), I want to gauge interest. Don't want to spend the time if nobody'd read it.

If you'd be into the breakdown, drop a comment or upvote. Happy to answer specific questions in the meantime.

Hey guys, we’re launching a clothing startup selling premium suits with an average order value around ₹20k.

We haven’t run any ads before, so I wanted honest advice from people who’ve already scaled fashion brands.

Main things I’m confused about:

• Should we start with conversions or engagement ads?
• How much daily budget is enough initially?
• Is influencer content better than studio shoots for creatives?
• How many creatives should we test in the beginning?
• What audience targeting works best for premium clothing?
• How long should we let ads run before killing them?
• Is Meta even good for selling high-ticket fashion products?

Would really appreciate if anyone who has actually sold premium apparel/suits through Meta ads can share:

• what worked,
• biggest mistakes,
• and what you’d do if starting from zero again.

Thanks a lot 🙏

I’m running Meta ads for my brand and I noticed something really confusing.

My campaign includes:

1 static image ad (with captions/annotations designed into the creative)

2 video ads (UGC + unboxing style)

carousel placements enabled

Advantage+ features enabled

Inside Ads Manager → Ad Preview, everything looks correct.

I can clearly see:

my actual designed static creative,

story placement versions,

proper feed rendering,

correct videos.

However, when I search my brand in the Meta Ad Library, all the ads appear to show the SAME plain/default product image instead of the actual creatives I uploaded.

Even stranger:

when I get a notification saying someone liked the ad,

clicking the notification often opens that same plain/default image instead of the actual creative.

This made me worried that customers might only be seeing the default image instead of the real ads.

But:

Ads Manager previews look correct

campaign is spending normally

videos are active

placements render properly

So now I’m trying to understand what’s actually happening.

My suspicion is that this could be related to:

Advantage+ Creative

carousel optimization

catalog/product feed behavior

dynamic creative rendering

Maybe Meta is just using one fallback/default asset for:

Ad Library previews,

notification previews,

or “identity posts”

while still delivering the real creatives dynamically in-feed.

Has anyone else experienced this?

Main questions:

Is Meta Ad Library unreliable for dynamic/Advantage+ ads?

Can notification previews open a different/default asset than what users actually saw?

If Ads Manager previews show correctly, is that enough confirmation that users are seeing the intended creatives?

Could carousel/catalog integration be overriding the public-facing preview image?

Would really appreciate hearing from anyone experienced with Meta ads or Advantage+ campaigns.

I'm running meta ads for multiple clients, lead generation and sales ads. sales ad with a budget of 1000 rs a day... 0 purchase for Indian women's ethnic wear. for leads campaign CPL is increasing drastically and some days there are 0 leads. what is the core issue can anyone explain?

What the absolute hell is going on with Advantage+ right now?

Ever since Meta supposedly started doing these massive bot removals on Instagram, my campaigns have completely fallen off a cliff. I’m comparing current data to April, and the numbers are a straight-up horror show:

• Reach: Down 47% 💀 (Literally cut in half)
• CPM: Down 25% (Cool, cheaper traffic, except...)
• CTR: Down 25% (...because the traffic is completely dead/uninterested)
• Revenue: Down 15% overall across accounts.

I have clients breathing down my neck daily demanding answers, and what am I supposed to tell them? "Sorry, Zuck decided to tweak the algorithm again so your business has to suffer"?

It feels like Meta is actively messing with us at this point. Advantage+ went from being a money printer to a complete black box that just burns cash on garbage placements. If they actually removed bots, shouldn't quality and CTR go up, not tank by a quarter? It feels like they just nuked legitimate user distribution instead.

I’m losing my mind trying to stabilize this. What are you guys doing to fix this right now?

What are the actual possibilities here to pivot? * Do I completely abandon Advantage+ and go back to manual, granular targeting?

• Are people seeing better luck duplicating campaigns to reset the learning phase, or shifting budget entirely to ASC+ with heavy creative diversification?
• Should I pull back on Instagram placements entirely?

Please tell me I’m not the only one dealing with this shit right now. Any advice or solidarity appreciated because I am running on zero sleep.

[ Removed by Reddit on account of violating the content policy. ]

No clients. No portfolio. No mentor. No big budget.

Would you:

- run your own small store?

- freelance cheap/free first?

- study winning ads?

- work at an agency?

- focus on creative strategy first?

Feels like there’s so much conflicting advice now that beginners don’t know where to start anymore.

https://preview.redd.it/gq76p3h9w12h1.png?width=586&format=png&auto=webp&s=aef20718b96db2f2737b2ba40d19f714fae7c3b8

https://preview.redd.it/mv22a3h9w12h1.png?width=591&format=png&auto=webp&s=a4258f2a00897c5c5cad6012ab36c716c348d90c

Hey, guys!

The above pictures represent the results over the past 6 days of my campaign.

Context: I added 10 new creatives to this scaling campaign which threw it back into the learning phase. I panicked, but didn't act, and I'm thankful because things started to turn around over this past weekend.

I sell a low ticket item ($20) and historical CPA has been in the $7 range. Before the whole META madness that took place last month for me, the Nervous Appeal Ad was a clear winner, hitting target CPA consistently. I put too much stress on that ad without adding fresh creative and it fatigued.

When I added the new creative, I left it on. It didn't spend for a few days, but then started spending and converting again, BUT when I checked it (after seeing CPA climb again), I realized META decided to turn on features without our permission.

Today, as of 4am, the Nervous Appeal ad has $23 in spend, one sale, and one ATC.

All this to say, what would you suggest I do tomorrow for my new round of pausing, keeping, and adding new creatives? Thank you!

I’m seeing a very high CTR of +4%, extremely cheap clicks (under $0.30 and CPC around $2.5), but almost no conversions (add-to-carts and purchases are really low).

I also had campaigns that were stable and suddenly dropped to less than 10 results for a few days with no changes, whereas before I could get 50 results per day.

I launched new creatives (new angles, not just small variations), but still nothing.

It seems like Meta is sending low-quality traffic or that something has changed in the algorithm.

Is it just me or is anyone else seeing the same thing recently?

Feels like every year the “best practice” changes completely.

A few I still hear constantly: “Just duplicate the winning adset” “Broad targeting always wins” “High CTR = good ads” “Meta ads are fully hands-off now”

Curious what myths you think are still wasting people’s budgets.

Hello!

I need a professional opinion regarding the following:

I want to retarget people who watched my ad to the end (TruePlay/100% video views) and show them the ad one more time. My idea is that if they were interested enough to watch the full video, a second exposure could encourage them to participate in the promo.

How would you recommend setting up this type of campaign, and do you think it would be effective based on your experience?

Or would it be better to retarget users who visited the website instead?

What approach do you think would work best and help the campaign perform more effectively?

We worked with a private ecom brand in the peptide space, mainly targeting Canada (and also running in the US). No big brand, no influencers, just a clean Meta setup + strong funnel + aggressive creative testing.

In 13 days:

• ~$16K ad spend
• $570K+ tracked purchase value
• 2,000+ purchases
• ~18K add to carts
• Some ads hitting 80–110x ROAS

Yeah… I know how that sounds. I’d question it too.

What we actually did (no fluff):

1. Focused on purchases from day 1
No traffic, no engagement. Straight to purchase objective.
Let Meta optimize on real buyer signals early.

2. Simple but optimized product page
No complicated funnel.

Just:

• Clear positioning
• Strong discounts
• Urgency (stock / timer)
• Clean CTA
• Fast checkout

Simple wins.

3. Creative strategy carried everything

This was the main driver.

We tested multiple angles:

• “Too tight?” frustration angle
• “Still no change?” emotional angle
• XL → M transformation
• Confidence / lifestyle upgrade
• Skin glow (for GHK-CU)
• Cartoon problem/solution ads

Some creatives looked basic… but performed insanely well.

4. High volume testing → fast scaling

• Constant new creatives
• Separate testing vs scaling
• Kill losers fast
• Push winners hard

No attachment to ads.

5. Add to cart volume was key

We pushed over 18K add to carts.

That gave Meta strong data → better purchase optimization → higher ROAS.

6. Positioning > product

We didn’t go aggressive on “peptides”.

Instead:

• Progress
• Routine
• Confidence
• Lifestyle

Better delivery + better conversion.

7. Canada + USA performance

Canada performed extremely strong for this campaign.

At the same time, we’re running similar setups in the US market as well — and still actively scaling both markets right now, with comparable performance trends.

Final thoughts:

This wasn’t luck.

It was:

• Good funnel
• Strong creatives
• Clean structure
• Fast decisions

And letting Meta do its job with real data.

If you’re struggling with Meta right now, it’s usually not the platform.

It’s:

• Weak creatives
• Bad positioning
• Or not enough testing

If anyone wants more details, happy to share more context.
We also have full proofs/screenshots for those who are seriously interested.

Hi,

I need your honest suggestion on my Meta Ads setup for my leather belts D2C brand in India.

Current Situation:

• Selling price / AOV ≈ ₹2100 (~$19).
• Total daily budget: ₹1200.
• I have been running ads for about 15 days now.
• Getting only ~1 purchase per day on average (one day I got 2 purchases, which could be luck). The campaign is mostly stuck in Learning / Learning Limited phase.

My Setup:

• Using Campaign Budget Optimization (CBO).
• Advantage+ Catalog + Advantage+ Audience.
• Added 2 audience suggestions: Fashion Accessories and Engaged Shoppers/Buyers.
• Running on specific locations (major high-purchasing-power cities — Mumbai, Delhi, Hyderabad, Bangalore, etc.).

What I did yesterday:

• Duplicated the current Sales campaign.
• Original campaign → Still optimized for Purchase conversion, running at ₹800/day.
• Duplicate campaign → Changed optimization event to Initiate Checkout, running at ₹400/day.
• Both campaigns have the exact same 3 creatives: 1 UGC, 1 Unboxing video, and 1 Static image.

Why I did this:

• With only ~7 purchases per week, the algorithm doesn’t have enough data to exit learning. I’m trying the “ladder approach” — hoping the Initiate Checkout campaign (getting ~4–5 events/day) will learn faster and help the overall account, while keeping the Purchase campaign running for actual sales.

My questions:

1. Is this ladder approach (Purchase ₹800 + Initiate Checkout ₹400) good in my case?
2. Has anyone tried this strategy for Indian D2C fashion/accessories brands (especially leather belts at this price point)? Does it actually work here?
3. What would be the best approach right now to exit the learning phase faster?
4. Should I reduce the Purchase campaign to ₹500/day and drop to only 1–2 creatives to concentrate spend?

Would really appreciate your feedback and real experience on this.

Thanks a lot!

I have spent ₹4,510 on Facebook Ads so far, excluding GST. I have also spent around ₹3,000 on Google Ads so far, excluding GST.

I am generating leads for a realtor in Punjab, but the cost per lead is currently very high, around ₹400 to ₹500. So far, Facebook has generated 15 leads, out of which 2 have converted into site visits. These leads were generated through form submissions.

The client says they were previously generating leads at ₹18 to ₹40 per lead with good volume. However, that was for a different company/entity, and the ad account we are currently using is new.

I have gone through several forums, guides, and case studies, but I could not find any reliable source saying that real estate leads usually cost as low as ₹18 to ₹40. Most sources suggest that real estate CPL is usually between ₹200 and ₹500, depending on demand, location, offer, audience quality, and competition.

The ad account has now started collecting some data. I also have data from Google Ads, so I am planning to launch a retargeting campaign as well.

I am currently planning to create static image ad creatives, and I already have property videos available for the campaign. I have also built a dedicated landing page for the property, and now I am planning to create both retargeting and cold campaigns.

Any suggestions to optimize the cost per lead while maintaining lead quality?