u/Top_Mark7931

We are a U.S.-based performance growth partner working with home service companies (HVAC, roofing, plumbing, fencing, and other trades). We scale our clients through paid acquisition, sales optimization, and full-funnel growth systems. Our goal is simple: dominate every Google-owned surface a homeowner touches when they need a service — search, maps, LSAs, YouTube, and everything in between.

We're hiring a Google Ads / LSA / GBP Specialist to own our entire Google stack across the client portfolio. If you obsess over quality scores, love bidding wars, and can't stop staring at a search terms report — this is your role.

Your mission: make our clients the #1 Local Services Ads buyer in every market they operate in, dominate Google Search results, and squeeze every drop of high-intent traffic out of Google Business Profiles and YouTube ads.

WHAT YOU'LL DO:

Local Services Ads (LSA):

• Own LSA account management across all client markets
• Aggressively win the top spot in every service area — be the highest bidder that still hits target CPL
• Optimize LSA lead-to-booking rate through fast dispute management, review response, and lead qualification
• Manage LSA budgets across markets to maximize qualified lead volume within CPL targets
• Track and dispute unqualified LSA leads religiously — recover every dollar Google owes us

Google Ads (Search + PMAX):

• Build, launch, and scale Search, PMAX, and Display campaigns for high-intent homeowner traffic
• Own keyword strategy, negative keyword lists, ad copy, and extension optimization
• Build and manage location, service, and problem-based campaign structures
• Optimize Quality Scores to lower CPC and increase impression share
• Manage bid strategies, budgets, and pacing across accounts
• Deep search terms report analysis — cut waste, double down on winners
• Landing page and ad copy alignment for maximum conversion

YouTube Ads:

• Build YouTube ad campaigns targeting homeowners at the point of intent
• Optimize creative testing, audience targeting, and placement strategy
• Balance brand-building YouTube with direct-response YouTube for booked appointments
• Own view-through and post-view conversion tracking

Google Business Profile (GBP):

• Optimize GBP listings across all client locations (multi-location and single-location strategies)
• Manage GBP posts, photos, Q&A, and service listings for maximum organic visibility in Maps
• Drive review generation, respond to reviews, and manage GBP reputation signals
• Optimize for the Google Maps 3-pack in high-value service areas
• Sync GBP strategy with LSA and Local Search performance

Cross-Platform Optimization:

• Own the entire Google ecosystem view — how LSA, Search, GBP, and YouTube reinforce each other
• Report weekly on CPL, CPA, quality lead rate, cost per booked appointment, and revenue per lead
• Coordinate with landing page team on conversion optimization
• Test aggressively and document every winning strategy for portfolio-wide rollout

WHAT WE'RE LOOKING FOR:

• 3+ years hands-on Google Ads management, ideally for lead gen or home services accounts
• Deep experience running Local Services Ads at scale — you know how to game the LSA algorithm within Google's rules
• Strong experience with Google Business Profile optimization (SEO for Maps 3-pack)
• Proven track record scaling Google accounts — you can point to specific accounts, budgets, and lead volume growth
• Fluent in Google Ads Editor, Google Analytics (GA4), Google Tag Manager, and Looker Studio
• Deep understanding of tracking, attribution, and conversion measurement
• YouTube Ads experience (Video Action Campaigns, TrueView for Action, etc.)
• Comfortable managing $10K–$500K+/month in Google ad spend across multiple accounts
• Strong written and spoken English — you'll be communicating directly with U.S. team members
• Analytical, methodical, obsessed with data — you make bidding decisions from search terms reports, not vibes
• Self-starter who can operate with full autonomy
• Reliable internet, quiet workspace, and ability to overlap with U.S. business hours

BONUS POINTS:

• Direct experience running LSAs and Google Ads for HVAC, roofing, plumbing, fencing, solar, or similar trades
• Google Ads certifications (Search, Display, Video, Shopping)
• Experience with call tracking platforms (CallRail, WhatConverts, CallTrackingMetrics)
• Familiarity with home services CRMs (ServiceTitan, Jobber, GoHighLevel, HubSpot)
• Experience integrating call and form conversions back to Google Ads for smart bidding
• Local SEO and GBP ranking experience
• Ability to write conversion-focused ad copy that beats competitor ads on Google Search

CULTURE:

This is a relentless execution culture. We move fast, we test fast, we optimize fast. If you love waking up and checking your search terms reports, if you get satisfaction from watching your CPL drop, if you'd rather be inside Google Ads Editor than on a Zoom call — apply. If you want a chill role writing strategy docs, this isn't it.

HOW TO APPLY:

Send your application with:

1. A 60-second video introducing yourself in English — pitch us on why we should hire you
2. Two specific case studies — client account, starting point, ending point, budget, lead volume growth, CPL improvement
3. Screenshots from Google Ads accounts you've personally managed (blur sensitive info) — LSA dashboards, Search campaign performance, and GBP metrics if possible
4. Ad spend levels you've personally managed (monthly budget, number of accounts)
5. Why you want this specific role

Applications without a video and case studies will not be considered.

We're a U.S.-based performance growth partner working with home service companies (HVAC, roofing, fencing, plumbing, solar). We scale our clients through paid acquisition, sales optimization, and full-funnel growth systems — bringing e-commerce-level marketing rigor into an industry that's been operating a decade behind.

We're hiring a Head of Growth / Performance Marketing Manager to own acquisition and retention strategy across our client portfolio.

What you'd own:

• Paid acquisition across Meta, TikTok, YouTube, Google Search, PMAX, and Local Services Ads
• Landing pages, lead forms, and booking flows for maximum conversion
• Email and SMS programs — speed-to-lead, nurture sequences, follow-ups, review flows
• Funnel diagnostics from lead → appointment → close → repeat
• Testing new channels with clear hypotheses and cost thresholds
• Working with sales teams to improve close rate and revenue per lead
• The metrics that matter: CAC, LTV:CAC, gross profit per job, close rate, revenue per lead

Who we're looking for:

• 3+ years hands-on performance marketing / media buying / growth
• Proven track record scaling brands profitably — you can point to specific accounts and numbers
• Deep expertise in paid social (Meta, TikTok, YouTube) and paid search (Google, PMAX)
• Strong understanding of email + SMS as acquisition/retention levers
• Sharp creative instincts — you can give fast, decisive feedback to copywriters and designers
• Analytical — you think in CAC, LTV, ROAS, unit economics
• Self-starter with strong autonomy
• No ego. Willing to do the menial work.

Bonus points:

• Prior home services, local services, or lead-gen experience
• Familiarity with CRMs (ServiceTitan, Jobber, GoHighLevel, HubSpot)
• Background in DTC/e-commerce growth (we bring e-com principles into home services)

How to apply:

DM me with:

1. A short intro on why you're interested
2. Two case studies with specific numbers — brand, starting point, ending point, what you did
3. Screenshots from ad accounts you've personally managed (blur sensitive info)
4. Your target salary

Or drop a comment with the word "GROWTH" and I'll reach out.

We run Facebook & Instagram ads for home services businesses, and we're looking for a video editor to join long-term.

You'd be editing UGC testimonials, faceless b-roll with VO, text-overlay videos — all short-form, all built to convert on Facebook/Instagram.

What matters to me: good pacing, strong hooks, clean captions, and that you can take a brief and run with it without needing your hand held every step. Bonus if you've edited paid ads before, but I care more about the quality and speed of your work.

Remote, paid, consistent work if you're the right fit.

Comment "ME" and I'll message you!