Solo built an ad creative scoring tool. Looking for 10 people to sanity check it against ads they've already run.

Built Critiqa solo. It scores ad creative across 16 dimensions before you spend a dollar on media. Watching small teams and freelancers pay to learn an ad was weak, when it was flaggable in advance, is what got me building this.

Looking for 10-15 testers for one specific check: grab an ad you already ran with real performance numbers, upload it, compare Critiqa's prediction to what actually happened. Free, no card. Tell me where it's wrong. That's more useful to me than a compliment. critiqa.app

reddit.com
u/Donaleppo — 3 days ago

Built a tool that scores ad creative before you spend on it, looking for 10-15 people to stress test it against ads they already ran

I kept watching agencies and DTC teams spend media budget on ads that any experienced creative director could've flagged as weak before launch. So I built Critiqa, upload a static ad or video, get scored across 16 performance dimensions plus specific fixes, before a dollar goes to spend.

Looking for 10-15 people for one specific task: pull up an ad you already ran and already have real performance data for (spend, CTR, ROAS, whatever you track). Upload it, get Critiqa's pre launch score, then tell me if it matches what actually happened.

That comparison is the whole point. Pre launch prediction vs. real result is the fastest way to find out if this is actually useful or just another AI toy. Free to test, no card. If it's wrong about your ad, I want to hear that more than if it's right. critiqa.app

reddit.com
u/Donaleppo — 3 days ago

The checklist I run before publishing any ad, curious what others check for

Before anything goes live or gets a media budget behind it, I go through the same handful of checks every time:

- Does the hook actually stop a scroll, or does it just describe the product

- Is there a clear CTA, and is it obvious what happens after someone clicks

- Does the pacing match the platform (a 30 second static-feeling video dies on TikTok, a punchy 6 second cut looks cheap on YouTube)

- Is the offer clear in the first 3 seconds, not buried at the end

- Would someone with zero context understand what this is selling

Half the ads I see fail on the first two alone. Curious what other people check for before they publish, especially anyone running a lot of variants at once. What's on your list?

reddit.com
u/Donaleppo — 4 days ago
▲ 2 r/PPC+2 crossposts

The checklist I run before publishing any ad, curious what others check for

Before anything goes live or gets a media budget behind it, I go through the same handful of checks every time:

- Does the hook actually stop a scroll, or does it just describe the product

- Is there a clear CTA, and is it obvious what happens after someone clicks

- Does the pacing match the platform (a 30 second static feeling video dies on TikTok, a punchy 6 second cut looks cheap on YouTube)

- Is the offer clear in the first 3 seconds, not buried at the end

- Would someone with zero context understand what this is selling

Half the ads I see fail on the first two alone. Curious what other people check for before they publish, especially anyone running a lot of variants at once. What's on your list?

reddit.com
u/Donaleppo — 4 days ago