What's the best Meta Ads strategy for selling a low-ticket AI creative service?
I'm launching a low-ticket digital service (around $25–$50) aimed at fashion brands, boutiques, and Shopify stores.
The service is simple: clients send us raw product images of clothing, and we turn them into hyper-realistic, post-ready TikTok/Instagram Reels where the outfit is modeled by an AI-generated model. The final result looks like a professional fashion shoot without the cost of hiring models or videographers.
I'm trying to figure out the most effective Meta Ads strategy for a service like this.
Some questions I have:
- Should I optimize for website conversions right away, or start with video views/engagement?
- Would you send traffic to a landing page or keep everything inside Instagram DMs?
- Is it better to show before-and-after transformations, finished reels, or explain the process?
- How broad or niche should the audience be? (Fashion brands, Shopify store owners, boutique owners, clothing brands, etc.)
- Has anyone successfully sold a low-ticket B2B creative service through Meta Ads? If so, what worked?
I'd appreciate any advice on campaign structure, creatives, targeting, or funnels that have worked for similar offers.