u/FairCricket4865

Hello,

I was wondering how you guys decide how to structure your ads?

Budget: started with 50€ per day and increased slowly, now I run 85€ per day

Initial structure: 1 - 4 - 12

1 campaign

4 different Ads sets (4 different creative angles)

12 creatives (3 in each ads set). Different hooks for each creative, basically the same content otherwise. I see which one performs the best and only keep 1 for 1 ads set.

So I currently run 1 - 4 - 4

And if I want to update an ads set, I add the new one along the best performing ad. Keep them both for a few days and hopefully the new one performs better than the previous one.

Performance has been bad recently

I am a beginner so I don't know if this is good or not? I would like some feedback, thank you!

Hello,

I was wondering how you guys decide how to structure your ads?

Budget: started with 50€ per day and increased slowly, now I run 85€ per day

Initial structure: 1 - 4 - 12

1 campaign

4 different Ads sets

12 creatives (3 in each ads set). Different hooks for each creative, basically the same content otherwise. I see which one performs the best and only keep 1 for 1 ads set.

So I currently run 1 - 4 - 4

And if I want to update an ads set, I add the new one along the best performing ad. Keep them both for a few days and hopefully the new one performs better than the previous one.

Performance has been bad recently

I am a beginner so I don't know if this is good or not? I would like some feedback, thank you!