r/metaads

We run an e-commerce business across European markets with an advertising budget of approximately €500-700 per day.

We've been running Meta Ads consistently for the past 2.5 years, achieving excellent and stable results. During that entire time, we've never experienced anything like this.

Until recently, our campaigns were generating 20-40 orders per day. However, over the past two weeks, sales have suddenly dropped to just a handful of orders daily.

What's particularly concerning is that our ads are still driving a significant amount of traffic to our website, and Meta continues spending the budget as usual. However, that traffic is barely converting anymore.

We've also seen a dramatic decline in add-to-cart events and initiated checkouts. It's not just completed purchases that have dropped, the entire conversion funnel seems to have collapsed, despite the continued high volume of website traffic.

It almost feels as though Meta has suddenly started delivering our ads to a completely different audience with little to no purchase intent.

Campaigns that had been performing extremely well for months have practically stopped working overnight.

Is anyone else experiencing similar issues in October 2026?

I'm especially interested in hearing from other e-commerce owners who have been running Meta Ads for years and are managing substantial advertising budgets.

Have you also noticed a sudden collapse in add-to-cart rates, initiated checkouts, and purchases despite consistently high website traffic?

I'm trying to understand whether this is an isolated issue with our ad account or something affecting Meta advertisers on a much larger scale.

Hey everyone,

I’m planning to run ads for my mobile apps in three different countries.What’s the best way to structure my campaigns?

1. One campaign with all three countries in a single ad set?
   2)One campaign with a separate ad set for each country?
   3)Three separate campaigns, one for each country?

Which approach would you recommend for better performance and optimization? Thanks in advance!

Hi, I have a small business and wanted to start running ads on Instagram. Of course, I need to be connected to the horrendous Meta Business Suite.

I was never able to run any form of ads and my payment account is disabled. It shows "payment failed", but I never made any payments (because I was/am not able to!).

I was seeking help, but can only chat with the AI chatbot. The Chatbot confirms that nevery any payments were conducted and therefore the reason is false. However, he failed to provide me with any help.

I cannot get in contact with a real human and have been stuck in this loop for weeks now. Is there any chance to solve this issue?

[Something additional happened today, when I tried again:
Shortly after the chat, though, I saw,that I can verify the added payment account. So they charged me 0,90 € and on the transaction details should stand "METAPAY XXXX" (the Xs are a 4-digit number). I don't have a 4-digit number, just "Meta Pay".]

I’ve been running a Meta Ads sales campaign for 4 days.

- Spend: 882 PLN

- Budget: 170 PLN/day

- 4 purchases

- 17 creatives in one ad set

- Best creative: 467 PLN spent, 3 purchases (CPA: 156 PLN)

- Product price: 59 PLN

The strategy I’m following says not to touch anything for 7 days. I’d need to spend another 400–500 PLN to get there.

Would you let it run for the full week or stop and make changes? Looking for honest opinions.

Setting up ad for a real estate client

Hey there I'm new with Meta Ads. I have a friend who need leads for his real estate project, he typically needs 3-5 leads per day. We've shot a good video creative, and since I'm an editor too, I've taken care of the editing part nicely.

1. My question is, what budget shall i set because this is very first time of me using Meta Ads. Does ₹300/day will work?

2. Moreover, I've seen my manager placing ad at Rs. 300 daily budget and Cost per lead is Rs. 22, so how excellent it is, if yes, how to replicate it?

Honestly, I don’t understand what’s going on with Meta Ads anymore.

I run an online store that generated €1.5 million in revenue in 2 years. The product works, it solves a real problem, and I’ve had excellent results with Meta in the past. Yet for about a year now, I haven’t been able to get back to consistent profitability.

And it’s not like I’m sitting back doing nothing. I create new creatives almost every day, test new angles, new campaigns, different audiences, different formats… I spend a huge amount of time trying to figure out what actually works today.

But what completely blows my mind is how volatile the results are.

I can launch a campaign and get a 7 ROAS on the first day, then the next day it drops to 1.2, without making any major changes. And sometimes the performance suddenly comes back again.

That’s exactly why I don’t think the problem is simply the product. If my product didn’t work, I wouldn’t be having days with a 7 ROAS.

I completely understand that performance can fluctuate, competition can increase, CPMs can go up, and some periods can simply be worse than others. But seeing performance go from 7 ROAS to 1.2 ROAS within 24 hours, and then randomly recover again, is extremely difficult to understand.

And please, don’t just tell me “let it run for 15 days so the algorithm can learn.” I’ve already done that several times. I’ve let campaigns run long enough to see whether they would stabilize.

The result? The only thing that stabilized was the amount of money I was spending. 😅

After a year of testing, analyzing, changing things and trying to get things back on track, I’m honestly very close to giving up completely.

I’d really like to hear from people who have experienced exactly the same thing:

Have you ever had a period where your Meta Ads were performing really well and then suddenly deteriorated for several months? And for those of you who managed to get through it, what did you actually change to get back to consistent profitability?

meta ads manager version 496.0.0.19.107 is crashing on android after update anyone has this issue?

Hello,

Is anyone having problems with meta adds manager right now? I can't open it. I already did all the procedures on the case of not working apps and he doesn't open. I have an android. I contacted suppor and the girl that talked to me said hers was not opening either. Anyone else? What else can I do?

Cleaned cache

Uninstalled and reinstalled

Turned off phone

Anyone?

I’m managing Meta lead generation campaigns for an EdTech, and I’m facing an issue with inconsistent daily lead volume.

For example, we might get:

• Day 1: 20 leads
• Day 2: 28 leads
• Day 3: 17 leads
• Day 4: 28 leads
• Day 5: 24 leads
• Day 6: 11 leads
• Day 7: 2 leads (Today)

The overall campaign can still look okay, but the daily lead volume is unpredictable. Since the sales team is following up with these leads, we need a more consistent number of leads every day.

We are running multiple campaigns with multiple creatives in each ad set. We regularly introduce new creatives when needed, rather than relying on a single creative.

My question is mainly for people who have managed Meta lead generation campaigns at scale:

How do you deal with this kind of day-to-day volatility and maintain a relatively consistent lead volume?

Would really appreciate hearing from people who have faced this issue and found a practical way to manage it.

​

I’m running a Meta lead generation campaign for my service business using an Instant Form, but the delivery seems completely off.

The campaign has been running for 3 days. I’ve spent around $50 and have 170+ reactions on one of the videos, but 0 leads.

What’s even stranger is the type of people engaging with the ads. I’m seeing a lot of engagement from people aged 70–80+ who have nothing to do with my target audience. I’m targeting ecommerce business owners, but Meta seems to be finding people who are likely to engage with the video rather than people who are likely to submit the form.

For comparison, I run lead campaigns for clients on another Meta ad account. I’ve spent around $500 on their campaigns and I’m consistently getting leads around $4–5 per lead, with a good percentage of them being genuinely interested and relevant.

So this doesn’t seem to be a general problem with my campaign strategy or lead generation setup. It seems to be happening specifically on this ad account.

I’m wondering if the ad account has some kind of delivery/optimization issue.

At this point, should I:

Let the current campaign spend more and give Meta more time?

Duplicate the campaign and start fresh?

Exclude people over 65 since so much of the irrelevant engagement is coming from older users?

Change something else in the campaign setup?

Has anyone experienced Meta behaving like this on one ad account while campaigns on other accounts are working normally?

Would appreciate any insight.

Casablanca, Morocco. Local business.

• Pin drop, 1 km radius, men 18-34
• Awareness / ThruPlay, 8pm-1am, freq cap 1/day
• 9.48 EUR spent over 4 evenings
• 78,965 impressions, 48,735 reach, CPM 0.12 EUR

About 8,800 men 18-34 actually live inside that circle. I reached 5.5x that.

My worry isn't the extra people. It's whether the 8,800 are even in there, or whether Meta skipped them entirely and filled the delivery with cheaper accounts from "recently in this location".

Marginal CPM went down across the 4 days (0.131 → 0.101), so it clearly never had to bid up for anyone.

1. At this budget, does Meta reach your core targeted people at all, or only the cheapest accounts it can win?
2. Does delivery inside a fixed radius skew to low-value accounts when the budget is small?
3. Anyone ever checked where their actual signups were after a tight-radius campaign?

i have so many complaints about this platform but i'll stay focused on my complaint at hand.

does anyone else set up ads meticulously just for meta to remove all customizations? i set the CTA to "get offer" 14 times and i go back in and it's on "see details". then i switch out the vertical placement to another asset but when i go back in it's still running the original asset on vertical placements.

i am doing huge builds with a ton of assets and i can't be going back in and consistently checking every one. i feel like i literally can't trust any of the setup that i do for my clients. i have been running ads for 10 years and this might be the worst the platform has ever been. their support is incredibly unhelpful and i am such a loss as to what we can do as advertisers to get answers, support, platform upgrades etc. i have reported to BBB but obviously that did nothing. can we protest lol? idk what to do.

Im a wedding and event photographer in brazil. I also shoot portrait sessions but i m not cheap. I noticed those that find me organically on instagram are for more qualified and interested in working with me. When i ran leads campaigns directly to cold traffic it almost never goes anywhere. So i think a omni presence or funnel video marketing strategy would work much better. I heard there is a strateggy where you build a video audience of engaged viewers of say a 4 min video and 25% viewership. This basically gets you leads and introduces yourself at the same time. Remarketing to this audience with several videos which build authority and trust as stage 2. Has anyone proven this strategy to work. ? or is it better to go directly for lead campaign and lead form conditional logic for stage 1.

I am a relatively new ad manager, so my experience with the desktop version is limited to the past two months. I consistently get errors when loading the page, and sessions expire. My Internet speed is adequate to support these sessions. Any other ideas why I can't maintain a session and start using the darn thing? I've switched to using the app on my phone, but that's glitchy too. For example, when I set up Audiences, the screen freezes when I try to edit the location. I currently have an ad in review that I can't edit, so I will end up deleting it right away.

Your experience would help.

From 16 December, interactions with Meta’s gen-AI features feed content and ad recommendations.

Alongside that, Business AI (an agent for SMB sales guidance on ads, messaging, and sites) and an Ads Manager assistant are rolling out in the U.S. Privacy and creative teams should treat AI chat logs as a new signal, not just a creative tool.

Very interesting change . What do you think ? Should ads be customised depending upon how the brands interact with AI?

Who else has set up campaigns targeting specific audiences, age, and gender, unselecting "use as suggestion" to only go back and see that HALF of your budget was spent on the wrong demographic.

Ran a campaign for 3 weeks thinking my ads were serving to the selected age and gender and to my surprise, Meta decided to still serve my ads to the wrong audience, despite making sure we did not select "use as a suggestion" for either age or gender because this campaign was hyper targeted. This isn't a small campaign either, we spent over $100k over 3 weeks and half of that budget was spend on the wrong demo. I am livid and will likely get fired because of this. This is not the first time that Meta takes liberties in switching settings after we've explicitly selected what we wanted to prioritize their Advantage+ feature.

How is there not a class action lawsuit for this, I know I can't be the only one who has experienced this.

I am just learning meta ads and I am really Curious how it will go... I want you guys to share your journey when you run first campaign of yours on meta ads also share the challenges I could face.. how much time would it take me to crack a single sale also I know these questions are really very basic but I just want to know the journey of the paper so that I can improve the campaign as days passes.

I know learning meta can be really worth in this ai era, I am just so so curious about how it will go because I will keep the budget very low at the starting just to get the data and can figure something best from that..let's see how it will go until that please about your journey and challanges I can face.

I would like your POV on a Meta Ads retainer. This is a medium sized company that has 15 different business managers and 15 different ad accounts and spends a total of $40 - $50K / month. I am pitching them $4K/ month for end to end management of the account. I only specialize in Meta. What do you think of this? Its a LOT of work when you think of just how many campaigns one will have to manage. I'm highly experienced and the quality of work is solid and highly strategic - prospect agrees. I'm proposing a sliding scale of 7% and then 5% of media spend as it grows, eg $6.5K when spend goes over $70K/ month.

Separately, they currently have 15 different websites. They are changing this to 15 subdomains and then want me to redo their entire meta architecture to bring it all into one business manager with 15 different accounts within that. Its a ton of work - setting up the new ad accounts, verifying all these domains, pixels, capi, etc etc. What to charge for this implementation?

Thanks!!!