r/metaads

What’s a good daily ad budget for a small e-commerce business? Products price range from 40-60$

Hey we're looking for people specifically worked on meta ads media buyers in apps,

Great if you have worked in health and wellness apps.

DM me to know more or if you have any questions.

I have a question:

Let's say I have a generic page about dentist, like "Dentist Now"

Can I run ads using that generic page for different dentists?

Let's say my clients are Dentist A, Dentist B, and Dentist C.

Can I safely run ads for all 3 of my clients using the same page?

But different campaigns, adsets, and ads.

Thank you

I'm looking for advice from people who have experience running Meta Ads campaigns with the Engagement objective.

My goal is to increase meaningful engagement with our Facebook/Instagram content, not just impressions.

I'm currently wondering:

• Do you prefer 1 campaign with multiple ad sets, or keeping the structure more consolidated?
• Do you use Advantage+ audience or interest-based targeting for engagement campaigns?
• Do you recommend ABO or CBO for this type of campaign?
• How do you decide the right budget allocation between ad sets?
• What metrics do you use to judge whether an Engagement campaign is actually performing well?
• Do you normally separate cold audiences and retargeting audiences, or keep them together?

I'd especially appreciate insights from people who have tested different structures and can share what actually worked for them.

What campaign structure has given you the best results, and why?

Hiring Meta Ads Freelancer (Paid)
Looking for an experienced Meta Ads specialist to help scale up my D2C business through Meta, Google ads and Customer Retention strategies

Looking for:
Proven Meta Ads and Google ads experience

Experience with Customer Retention tools and strategies
Proven expertise in D2C domain

Commercial- Monthly retainer method

We are a small marketing agency based in Goa, India and would prefer a trainer in India.

I'm seeing a large gap in Ads Manager between "Link Clicks" and "Landing Page Views" — roughly 40-55% of clicks don't result in a tracked landing page view. This pattern is consistent across all my campaigns (different creatives, different CTRs ranging from 0.68% to 1.35%), so it doesn't seem tied to one specific ad or audience.

Has anyone run into this before, and do you know what's usually the root cause? Also curious what specifically I should check in Events Manager or PageSpeed Insights to confirm any of this. My website speed seems good, so I'm not sure what is going on.

Thanks in advance for any input!

- I will add a screenshot in the comment section

I’m now understanding why there’s so many memes online about Meta Ads hahah.

I am new to Meta Ads and was working on a new ad campaign business as usual. Then suddenly I got an onscreen prompt to take a selfie ID video.

Completed it and boom looks like my account is under review? technically I think that means it’s suspended right if I can’t get in and continue working on my ad…

side note, for a billion dollar company they sure do have one of the worst user interface experiences. Idk why it’s so laggy and unresponsive clicking around on the damn website lol.

Hope the suspension will go away within 1-24hrs. Otherwise I’ll have to chase up.

I ran a campaign yesterday am getting 60 to 70% influencers reaching out to me for collabs.

The selling items are ladies suits and coord sets.

What is wrong with it? I have also turned off advantage audience.

I am really annoyed by influencers, video editors, reaching out.

Hi all
I run a premium fashion brand and have been marketing primarily through Instagram/Meta ads. I advertised consistently for about 4 months, then took a break until this August while we worked on improving the website, packaging, and overall customer experience to hopefully increase conversion.

My previous ad spend was around 18,000 AED/month (600 AED/day, roughly $4.9k/month). We focused mainly on Instagram because our products are premium-priced fashion, and so far it’s been the best platform for finding the right audience.

Results roughly looked like:

- Month 1: Barely broke even
- Month 2: Barely broke even
- Month 3: ~60,000 AED revenue from ~18,000 AED ad spend (3.3x ROAS)
- Month 4: Was performing well, but we had to stop midway due to unforeseen circumstances

Now we're ready to start advertising again, and I want to actually scale rather than stay at the same level.

I'm considering 20,000–25,000 AED/month ($5.4k–$6.8k) in ad spend, but after having a break I'm wondering whether jumping straight back in at that level is smart or whether I'm just risking burning money and essentially having to "retrain" Meta again.

For those who have scaled fashion/e-commerce brands on Instagram: how would you approach restarting and scaling this account? Would you go straight back to ~600–800 AED/day, or start lower and scale based on performance?

Would appreciate advice from anyone managing similar spend levels.

Buenos dias, es mi primer post en esta comunidad y paso a comentar lo que me paso. Estuve usando Marketplace para publicitar la venta de un vehiculo. Para tener mas visibilidad, decidi invertir en Meta Ads. Ya que no me convence cargar la tarjeta de credito en estos sitios, vi que tenia una forma de pasar dinero en forma prepaga a traves de Mercado Pago. Probe cargando 10.000$ y todo bien, al llegar a 0$ se deja de promocionar.

Ahi viene el problema, al hacer la segunda recarga, en lugar de tener precargado el monto anterior, Meta calculo como se le canto el culo y me saco de MP mas de 1.500.000$ (y si, le di transferir sin mirar 2 veces,mala mia). Al instante que me di cuenta, me contacte con el soporte de MP y Meta pero ninguno de los 2 se hizo cargo. Ahora, mi reclamo quedo en el limbo y el dinero esta en Meta, obviamente no lo quiero tocar porque ya hice la denuncia a defensa del consumidor y estaba evaluando carta documento a Facebook SRL tambien.

Alguno tuvo una experiencia similar? Ahora lo que lei fue:

- Si supuestamente cerras la cuenta, te devuelven el dinero (inchequeable, no encontre nadie que lo confirme).

-Ese dinero es intransferible.

Otro punto, entre lo que envie y lo que efectivamente llego, hay una diferencia de unos 350 mil pesos que ni MP ni Meta,nuevamente, me supieron explicar. Impuestos no son porque al ser prepago no aplica, la anterior vez no me sacaron 1 solo peso.

Los leo!

Hi everyone! 👋

I'm running a Meta Sales campaign for high-ticket products ($1k–$3k), around $50–80/day.

We rebuilt a previously fragmented account into one campaign + one broad ad set. After about a month, we've generated 5 purchases, so volume is still pretty low.

I now want to test new creative angles/messages.

Would you simply add the new creatives to the existing ad set and let Meta distribute spend, or would you run a separate controlled test?

And with only ~5 purchases so far, would you already start retargeting, or keep focusing the budget on prospecting?

Curious to hear how you guys would approach this.

Thanks!

I've been chatting with support for 2 hours. Their support is atrocious thus far. I've been transferred to 6 support specialists. None can answer why my ads were sent to users who had no business in receiving my ads. I've explained to each support specialist my issue, and none can help, they just transfer to the next person. Nobody wants to take accountability, nobody wants to do the job.

Today, while reviewing several ads in my App Promotion campaign, I noticed that for almost all of them, especially image-only ads, the Primary Text and Headlines have completely vanished.

When I check the 'Advanced preview' section, it seems like some of the text might still be there, but I'm not sure if it's all intact.

Is anyone else facing a similar glitch? It’s going to be a massive task if I have to manually re-enter the copy for every single image ad.

I'll break down everything

1 -2k for awareness

3 -4 k for engagement

And 5k for sale's

It's the budget please dm me

I see so many people complaining about meta.

Meta isn’t the problem.

There are people spending $1M/day profitably.

If you want help, I’ve personally spent over $10M on meta and specialize in high ticket lead gen / acquisition but also crush ecom.

Drop your questions below and I’ll happily give you guidance.

Just be as clear as possible about what your challenge is, what you’ve tried, what you think the solution is, etc.