r/metaads

I’m running Meta ads for my brand and I noticed something really confusing.

My campaign includes:

1 static image ad (with captions/annotations designed into the creative)

2 video ads (UGC + unboxing style)

carousel placements enabled

Advantage+ features enabled

Inside Ads Manager → Ad Preview, everything looks correct.

I can clearly see:

my actual designed static creative,

story placement versions,

proper feed rendering,

correct videos.

However, when I search my brand in the Meta Ad Library, all the ads appear to show the SAME plain/default product image instead of the actual creatives I uploaded.

Even stranger:

when I get a notification saying someone liked the ad,

clicking the notification often opens that same plain/default image instead of the actual creative.

This made me worried that customers might only be seeing the default image instead of the real ads.

But:

Ads Manager previews look correct

campaign is spending normally

videos are active

placements render properly

So now I’m trying to understand what’s actually happening.

My suspicion is that this could be related to:

Advantage+ Creative

carousel optimization

catalog/product feed behavior

dynamic creative rendering

Maybe Meta is just using one fallback/default asset for:

Ad Library previews,

notification previews,

or “identity posts”

while still delivering the real creatives dynamically in-feed.

Has anyone else experienced this?

Main questions:

Is Meta Ad Library unreliable for dynamic/Advantage+ ads?

Can notification previews open a different/default asset than what users actually saw?

If Ads Manager previews show correctly, is that enough confirmation that users are seeing the intended creatives?

Could carousel/catalog integration be overriding the public-facing preview image?

Would really appreciate hearing from anyone experienced with Meta ads or Advantage+ campaigns.

Hey, guys

I launched 10 new creatives last week in my campaign and it threw my scaling campaign back in the learning phase. I’ve exited and I’m active again, but I need some help regarding next steps.

I did do some pausing of ads within the 7 day window - they were hogging spend with no results. My question is - should I add 2-3 new creatives today (the 1 week mark) and turn off underperformers?

Or should I wait a few more days?

My concern is that I’d throw it back in the learning phase.

Eager for your feedback. Thank you!

https://preview.redd.it/gq76p3h9w12h1.png?width=586&format=png&auto=webp&s=aef20718b96db2f2737b2ba40d19f714fae7c3b8

https://preview.redd.it/mv22a3h9w12h1.png?width=591&format=png&auto=webp&s=a4258f2a00897c5c5cad6012ab36c716c348d90c

Hey, guys!

The above pictures represent the results over the past 6 days of my campaign.

Context: I added 10 new creatives to this scaling campaign which threw it back into the learning phase. I panicked, but didn't act, and I'm thankful because things started to turn around over this past weekend.

I sell a low ticket item ($20) and historical CPA has been in the $7 range. Before the whole META madness that took place last month for me, the Nervous Appeal Ad was a clear winner, hitting target CPA consistently. I put too much stress on that ad without adding fresh creative and it fatigued.

When I added the new creative, I left it on. It didn't spend for a few days, but then started spending and converting again, BUT when I checked it (after seeing CPA climb again), I realized META decided to turn on features without our permission.

Today, as of 4am, the Nervous Appeal ad has $23 in spend, one sale, and one ATC.

All this to say, what would you suggest I do tomorrow for my new round of pausing, keeping, and adding new creatives? Thank you!

Hi All,

I am running ads in the AI/Education niche, and CPM is crazy high. It is between $160-$200. The ad account is quite new. I did get 3 purchases running ads for 5 days (no purchases for the past 2 days). I am not negative in spending, but almost getting there.

I am targeting the broad US market, no other rules, 4 ads in 1 ad set. Is the high CPM normal for new accounts? CPC is between $2-$2.50. I tried different strategies, but no luck so far. The only way I got these lower was by targeting Worldwide.

We are currently experience on more accounts that our new campaigns are showing creatives from very old ones. It still keeps the new text etc. we have ofc. deactivated related ads, AI enhancemens and the like. Anyone else experiencing the same?

Running ads for my jewellery brand. Put 5 Reels inside a single ad (one ad set, one ad). Meta only delivers one Reel — the other 4 get nothing and don’t even show their own preview.
1. That’s Dynamic Creative, right? Is “only one creative ever shows” just how it works — they’re assets in a pool, not separate ads?
2. To test 5 Reels properly, do I need to go back to separate ads / ad sets / the A/B test tool?
3. Boosts have given me solid converting leads — how do you replicate that in Ads Manager without it picking a winner before the rest get a fair shot?
Trying to figure out if I structured this wrong or if it’s working as intended. Thanks.

I must’ve bombarded my scaling campaign with too many new creatives (10) because now it’s reentered the learning phase 😩

Context: There was one winning creative hogging spend and results were falling. My thought was to add creative to diversify angles.

Is there hope? Would love to get your help on this…

I’m honestly at a point where I feel completely lost with Meta Ads.

Some days it spends way above what I’d expect, other days delivery is inconsistent, performance feels unpredictable, and I can’t seem to find any logic behind what’s happening.

I’ve tested:

• detailed targeting
• broad targeting
• different creatives
• different budgets
• manual adjustments
• leaving campaigns untouched to let them stabilize

And it often feels like none of it makes a consistent difference.

What’s making this harder is that when results drop, the responsibility falls on me as if I’m clearly doing something wrong — but at this point I genuinely don’t know what else to test or optimize.

Has anyone else hit this wall with Meta?

Was there a point where things finally “clicked” for you, or is the platform just this unpredictable now?

I recently just set up my first ad account and have started running some ads. The issue is the tracking.

My EMQ is at 4.4/10 for PV, and 0/10 for Add Payment info and 0/10 for IC. I have connected shopify, and the pixel is from shopify. My current setup is lovable to host the website, and shopify handles the checkout side. What my worry is that when checkout is happening, a new tab is opened, with a different URL (shop.*mystore*.no, not *mystore*.no). Im suspecting that the tracking for IC /Purchase is lost when that new tab is being opened. When i use pixel helper, everything works on the lovable page, but nothing fires when on checkout page.

For context, in events manager, PV, AddPaymentInfo and IC is both browser and server, but purchase is only browser (???) I don't know why.

Also, Meta tells me my events covered by CAPI is at 1%. But i just finished the to-do in my events manager that connected shopify to meta with CAPI. So i don't know why Meta is telling me coverage is so low.

If anyone has experience / knows anything about pixel setup w/ shopify etc. I would greatly appreciate the input.

Good evening, I need some support for my META campaign.🙏🏻🙏🏻

As i can see i'm not the only one struggling with my META campaign, but this one in particular is killing me!!!

Campaign report: https://drive.google.com/file/d/1Lj-gSyCdZwS3sn_hdT0BiO5y6i2MMCGD/view?usp=sharing

A campaign in the fitness sector. My client is trying to target a high-ticket audience of entrepreneurs and freelancers who want to get back in shape, improve their energy levels, and also address physical pain.

I launched the campaign less than a month ago — about 3 to 4 weeks, Budget 20€/day, with istant lead form. Initially it performed very poorly, which I imagine is also due to Meta's situation over the past few months.

But he main issue was that the form we had set up was too restrictive — specifically, the first pre-filtering question, which determined whether a user was a freelancer or not, caused the form to close immediately if the user indicated they were not an entrepreneur or freelancer. This limited lead collection and prevented Meta from having enough data to exit the learning phase.

I modified the form so that the question was no longer conditional, meaning all data would still reach Meta regardless of the answer, helping it exit the learning phase as soon as possible.

This definitely improved the situation somewhat, as we reached approximately 7 leads. The issue is that the cost per acquisition is still very high and leads are coming in very slowly. We are attaching a screenshot of the performance.

In your opinion, does it make sense to turn off all ads except the best-performing ones — which are the 2 posts that generated the total leads so far? My idea is to turn off all ads and have Meta spend the full daily budget of €20 on the 2 top-performing posts.

Once this is done, if I verify that leads increase, I was thinking of also introducing a new post with a different angle, or launching a new reel that also takes a different angle.

Thank you in advance for your Help!!🙏🏻🙏🏻

I’m building a platform that publishes sponsored sports highlight posts on Instagram.

Question about Instagram product tagging:

If a sponsor is a brand like Nike, and we want to tag one of their products in an organic Instagram post, do we need access to Nike’s official Meta Commerce catalog / product IDs?

Or can we create the product manually in our own catalog and tag it?

Does anyone know how to get Meta to respond? Obviously there’s unauthorized use here, resulting in charges, and all I can do is talk to an AI-powered customer service not that says it can’t help and wants to end the convo, but won’t connect me to a human?

I’ve seen other stories about this happening to others, but none show how to get to the resolution. Appreciate any help!

Hello! I am facing a problem that is making me lose my mind. For the past couple of weeks, for some reason Meta Ads are not spending the budget i have given. I have sent the money, no problem with payments, ads are green and active. BUT the impressions, reach, views, stay “ - -“ and spent budget stays at 0€, as if something is stuck in my meta platform.

I contacted the support and chatted with their bot, who also didn’t find any problems. It also suggested to make “fb app id” and convert it to my website. This seems strange, because a month ago my ads ran fine, budget was spent, clicks were achieved. All i want is to get more traffic on my website and sell some goddamn windows.

Sadly the bot will not transfer my issue to a human, so I’d like to try here. Is this a new thing? Has anybody else ran into the same problem?

I just launched a business and I have been trying to setup a meta Ads manager account to run ads and manage my posts across Instagram and Facebook. Given that, I have already spent an insane amount of time setting up the account.. between identity bugs (Meta AI called it ghost identity loop) , phone number issues, and profile verifications I feel like I am spending more time doing the setup than building my ads strategy.

Is this normal ? I have worked in Ad Tech for many years, using a variety of DSPs and Ads Manager, and frankly I have never seen a UI/Workflow so excessively complicated and buggy

can anyone help me?i want to start ad managing but i just dont know how my instagram profiel shoud look like... i have no experience i did the standard biography pfp name but what about posts, stories, highlights and what about my 0 followers? will people trust me?

Hey everyone, need some advice from people running Meta ads.

I started with $30/day CBO, 6 creatives in 1 ad set targeting US market (beauty/wellness niche):

Got 3 sales ($120 revenue) + 2 subscription signups

Total spend: ~$120 in first 6 days

1 creative was eating ALL the budget (person applying product on skin + AI voice overlay)

Other 5 creatives got zero spend, couldn't validate anything

What I changed:

Switched to 2 separate ABO campaigns to force budget distribution:

Campaign 1: $10/day — winning creative only

Campaign 2: $20/day — 4 new test creatives at $5 each

Current problem:

I'm new into Meta ads and don't know how to operate

Started with $500 budget. $200 spent. $300 remaining. Also have $120 from sales I can reinvest.

My questions:

- Did restructuring kill my winning creative's data/learning?

- With $300 remaining (+$120 reinvestable = $420 total), what should I change, what strategy should i develop?

- Is $5/creative enough for testing or should I test fewer creatives at higher budget?

Would love input from people actively running Meta ads.