r/metaads

Looking for insiders - lots of ongoing work available. Any leads?

I’m looking to begin Meta ads for an early-stage SaaS that solves tool creep for creative / marketing teams.

The product replaces scattered tools for design/PDF feedback, website review, video / image approvals, version control, and asset storage.

My budget is tight: max $20/day, and I can’t put in more until I see results.

For this stage, would you optimize for early-access signups/leads first instead of free trials?

My thinking is to test one narrow audience, like small creative agencies, with a simple “replace 4–5 tools with one workspace” message.

Would you structure it this way, or do something different?

Running a catalog prospecting campaign (COD, Algeria market) on Meta, ABO, optimizing for conversions. Bid cap was set at $4, ran clean for 4-5 days averaging ~$3 CPA — but only spending ~20% of daily budget.

Since underspend was consistent, I bumped the bid cap to $4.5 to unlock more volume. Day 1 after the change: great, ~$2 CPA. Days 2-3 after: spent ~50% of budget each day with zero sales.

My working theory: raising the cap didn't change targeting, just widened how many auctions I'm competitive in. Since pixel volume is so thin, Meta's per-user value model has wide error bars and the bid edit likely reset learning phase, so it's now spending the extra headroom while re-exploring with a noisier model instead of exploiting the pocket of good users it had already found at $4. The one good day right after the change might've just been residual momentum from the old learning state before the reset fully hit.

Questions for anyone who's dealt with small/local auctions like this:

- Does a $4→$4.5 bid cap edit (12.5% increase) actually trigger a learning phase reset, or is that only tied to budget changes?
- Is there a better way to unlock spend on a supply-constrained low-volume auction without blowing up learning phase?
- Anyone run bid cap successfully in a market this thin on purchase volume, and if so what protected you from these dead spend days?

Not looking to switch back to cost cap — already confirmed bid cap outperforms it by 3x on my account. Just trying to figure out if this is normal bid-cap volatility in a small auction or if I broke something.

So Meta just disabled both my Facebook account and the Meta account I use to manage several of my clients' ad accounts.

The Facebook account that got disabled was a brand new account that I created specifically for business use, so now I'm not sure what my options are.

Can I somehow use my personal Facebook account to regain access to my Meta Business account, or is everything tied to the disabled account?

I'm honestly still a little confused about how Meta Business Manager and Facebook accounts are connected. Has anyone dealt with this before? What did you do to get access back?

Any advice or suggestions would be greatly appreciated.

So tbh when a client reached out to me for scaling his brand for peptides i thought his account would be gone in 2 days but here we are not banned few of the ads rejected but we replaced them with the new ones and also to mention that i didnt worked in this type of niche before so the formula i have tried is actually just staying away from medical claims and focusing on the lifestyle also meta crawlers are really aggressive with the scripts as well so u dont have to mention healing or relative words twice or they will ban ur acc and also if you mention recovery or anti aging too much the bots will get you.I stopped using the word peptide in the primary text and just used it in the image. It sounds crazy but it works. I am curious its just me or has anyone else seen this happen or am I just getting lucky right now.

I’ve been running for 10 days a dropshipping store on tech gadgets like power banks and earbuds. I’ve generated over 2k in revenue since then but so far only one day profit which was yesterday.

Everyday is the same pretty much, I have sales from midnight to noon and absolutely 0 sales from noon to midnight. I am running ABO and my ads still perform. USA Broad Audience.

Yesterday what I did is that I manually paused the ads at noon which made my day profit without bleeding in the afternoon.

I scaled to over 300usd/daily budget on ads and metrics looks good except CPM which is at 90+

Anyone has had this problem before?

When I tried to turn back ok today at midnight I woke up with only 2 sales which made me unprofit and after 10 AM same thing no sales. Absolutely insane. Meta is playing games on me.

ANY TIPS? I am sick of it

Hey Reddit, I'm a complete beginner who was handed the task of running Meta Ads for a small AI SaaS company. No prior experience, learning as I go.

What we offer: A B2B service for small businesses — an AI tool that handles DMs, bookings, and customer replies automatically across Instagram, Facebook. We decided to focus on the beauty sector first as our initial niche.

What I did:

Started with a Traffic campaign targeting UK beauty business owners. Results looked okay — around £0.16 per landing page view, ~4,000 impressions on £16 spend. But zero conversions, which makes sense. Problem is we can't afford to keep running awareness campaigns on a small budget.

So I switched to a Leads campaign. Duplicated the original, changed the objective to Leads, £20/day budget, UK targeting with Detailed targeting set to Small business owners, Business Owner, Beauty salons, Hair salon, Nail salon.

The problem:

After spending £24 — zero leads. Only 600 impressions. CPM is way higher than the traffic campaign. I'm not sure if this is normal for the learning phase or if I've set something up wrong.

My questions:

1. Is 600 impressions and £24 with 0 leads normal during the learning phase for a leads campaign?
2. Should I be worried about the low impression volume compared to traffic campaign?
3. Any advice on Meta lead gen setup for B2B targeting with a small budget?
4. Should I keep Detailed targeting or switch to broader Advantage+ audience?

Any advice appreciated.

Hey everyone,

I’m running Meta ads for a new industry and also running a promotion at the same time. One thing that’s been confusing me:

Will changing the ad copy (primary text, headline, description) trigger the learning phase again?

Some people say yes. Some say no. I even checked Meta’s official docs but still couldn’t get a clear answer.

I’m trying to figure out:

• Can I safely tweak copy during a promo?
• Or should I just leave everything alone until the promo ends?

I don’t want to reset learning unnecessarily, but I also want to test promo-specific messaging.

Anyone have real experience with this? Or know if there’s an official Meta answer I’ve missed?

Appreciate any help!

Hi, I'm looking for someone to teach me about meta ads 1:1 as a mentor/consultant.

Specifically for b2c saas and apps. Some kind of track record or history would be nice to see.

Will pay of course.

Thanks.

Hi everyone,

I run a performance marketing and web development agency, and we’re considering becoming a Meta Business Partner.

I’m familiar with the requirements. At least five team members need to pass the Meta certifications, then we’d need to complete the application and meet the remaining eligibility criteria. I’m not too concerned about that part.

My question is for agency owners who have already become Meta Business Partners.

Has it been worth it? Did being listed in Meta’s Partner Directory bring you any new clients? Have you received inbound enquiries through the programme? Has the level of support from Meta improved compared to before becoming a partner?

We’re already working with clients across the USA, Canada, Europe, and the UAE, and we’re happy with our current pace of growth. I’m simply trying to understand whether becoming a Meta Business Partner has made a noticeable difference for your agency.

I’d really appreciate hearing about your experience. Thanks!

I’m running Meta Ads for an Ayurveda wellness brand in India and could really use some expert feedback.
A few months ago we were getting consistent orders with profitable ROAS. Recently, performance has dropped significantly even though we’ve tested multiple creatives and campaign structures.
Here’s the current situation:
Niche: Ayurveda / Wellness
Platform: Shopify
Campaign Objective: Sales
Pixel + CAPI configured
Daily budget: ₹1,000–₹3,000
Broad and interest targeting tested
Multiple UGC and static creatives
Landing page is optimized and loads fast
Current issues:
CPM seems normal
CTR is decent
Add-to-Carts and Initiate Checkouts are happening
Purchases have dropped sharply
Cost per Purchase has become unprofitable
I’ve already tried:
Fresh creatives
Broad vs interest audiences
Different campaign structures
Advantage+ placements
Budget adjustments
I’m trying to understand whether this is:
A creative fatigue issue
Audience saturation
Meta algorithm changes
Attribution/tracking problem
Landing page or checkout friction
Something else I’m overlooking
If you’ve scaled wellness, supplements, Ayurveda, or D2C brands recently, I’d really appreciate your insights.
Happy to share screenshots of campaign metrics (CPM, CTR, CPC, ATC, IC, Purchase, Frequency, ROAS) if that helps.

I just have that question, I feel like they don't really like to have companies running ads on their platform. It feels like no one in there cares about the platform or how it works. Must be on purpose because I've even asked for support from friends working IN meta, and not even that would help. I've had my ad account blocked because I can't do the payment. No one has a fkn clue of what the hell is going on. UNBELIEVABLE.

Hello everyone, I’m asking this question because I haven’t found anything about it online (which I find crazy), and I think Meta Ads’ system for this isn’t very intuitive.

I created an ad with a form, and I’d just like to test my ad and form as if I were a regular customer to see if the form works properly. Do you know how to do that?

Thanks in advance your help could really SAVE MY LIFE

Been running meta ads for my premium kids clothing brand in india for about a year now. Average order value is around ₹1,800. I never really cracked it. Here are the actual numbers from my last two months on the old shopify site.

May: 1.23x ROAS.

June: 1.48x ROAS.

So basically below breakeven the whole time. My click through rates were always decent but the money just never worked out.

A few weeks ago I rebuilt the entire website. I moved off shopify onto a custom build and it looks and feels a lot more premium now. It loads faster and the product pages are much better. I always felt the old site was holding a premium brand back, so this was a proper fresh start for me.

I relaunched the ads a few days ago. Here is exactly where I am right now.

The budget is ₹800 per day on a sales objective. I run instagram placements only because facebook placements have literally never converted for me and I have wasted enough money there before. Advantage plus audience is on, with women 25 to 45 plus parent interests, targeting the top metros. I have 4 video ads running, a mix of me as the founder talking to camera and some product videos.

So far I have spent around ₹1,700 and gotten 60 link clicks. The click through rate is about 6.2 percent and the cost per click is ₹15. The funnel looks like this. 58 landing page views, then 4 add to carts, then 1 initiate checkout, then 0 purchases.

So the traffic actually looks fine to me. The click through rate is higher than anything I got on the old site and the clicks are cheap. But zero sales so far and watching the spend go up every day is stressing me out.

There are two things I keep noticing.

The first is that meta dumped over 90 percent of the budget into one single ad, the founder video, and basically stopped showing the other three. Is that normal this early? It feels like it crowned a favourite before the other ads even got a fair chance.

The second is that I honestly cannot tell if 0 sales at this spend is just a case of too early and not enough clicks yet, or if it is an actual problem I should be fixing right now.

For context, the site definitely works. I have had real orders come through it, both friends and family and my own test orders, so it is not a broken checkout situation.

What I really want help with is the campaign structure. Given a small budget of roughly ₹800 to ₹2,000 per day, and a premium brand with a ₹1,800 average order value, what would you actually run?

Should I run a single campaign with a couple of ad sets on ABO, or just one broad ad set and let advantage plus do its thing?

Is it worth splitting prospecting and retargeting already, or is that too early? I have around 400 past customers and a fairly engaged instagram following that are both doing nothing for me right now.

How many ads should I keep in one ad set before I am just spreading ₹800 too thin across them?

And the big one. At ₹800 a day, is it even realistic to expect cold prospecting to convert, or should I basically be putting everything into retargeting until I scale up?

This is the first time I am actually running this properly instead of winging it, so any brutal feedback is welcome. Thanks.

I made an app for personalized Pilates with a target market of women 30-55. I posted my first meta ad last week and didn’t set a specific audience, to test the waters and see where I could get engagement. I used advantage+ audience.

To my surprise, I really hit with men 65+ (58.6%). And even though it’s an exercise/pilates app, the ad content was just my welcome video for the app where I talk to the camera.

Does anyone have successful experience with audience +, does this sound like a quirk or could it be that I’ve been targeting the wrong audience? Or is facebook showing it to the wrong people?

Further reference, conversion was 1/100 for lead generation per views.

Hello,
I have a client and his Meta Page is inside a Business Portoflio. None of them know where that Business Portfolio is, like who "owns" that portfolio. I've created a new Business Portfolio + Add Account but whenever I try to insert the Page into this new Business Portfolio, Meta says I need to contact the administrator of the Page (even if I am one of them/I've tried from other Administrator's Meta pages as well).

Same issue arise even when I try to sync the dataset on Meta through a Wordpress plugin -> the error says:

"Contact the administrator of Page's Name to receive the authorization to sync this page"

I know the page/meta has been hacked back in the years. Could it be related?

Anybody running meta ads in pakistan?
how the performance has been lately ?

I'm launching lead gen on a brand-new Meta ad account (no history, fresh pixel) for a niche B2B service around €500/mo recurring. Instant Forms, connected to GoHighLevel via the Conversions API.

The question is which performance goal to launch with: Maximize number of leads, or Maximize number of conversion leads?

My thinking is that conversion leads needs qualified-lead data flowing back from GHL before it has anything to optimize toward, so on a cold account it would just starve. So I'd start on Maximize number of leads to build volume and feed the CAPI, then switch to conversion leads once GHL has enough pipeline data going back. Is that the right call, or do people start on conversion leads from day one?

Hey I was thinking of starting an agency that is able to out price other agency’s in my space. Part of what it does is meta ads, I was just wondering where you guys went to learn about them and if you could give me some advice. thanks in advance!