u/Least_Meeting9408

Hi everyone! 👋

I'm working on an international e-commerce account selling relatively high-ticket products, with prices ranging roughly from $1,000 to $2,500+.

The business operates across several APAC markets, but budgets are quite limited (around $50 - 80/day per market).

Right now, the main issue is fragmentation.

Each market has its own relatively small budget, purchase volume is low (5 purchase in one month), and the retargeting audiences are also quite small. This means each ad set gets very little conversion data to learn from.

I'm therefore considering consolidating several markets into one broad Sales ad set, targeting all countries together and using localized versions of the ads depending on the user's language.

The idea would be to:

- Combine the budgets into one larger ad set

- Give Meta a larger audience to work with

- Concentrate more purchase signals in the same optimization pool

- Reduce account fragmentation

- Potentially consolidate retargeting as well, since the warm audiences are quite small individually

My reasoning is that with high-ticket products and low purchase volume, splitting $50–80/day across several independent ad sets may make learning even harder. Combining them could potentially give Meta much more room to optimize.

The obvious downside is loss of control over country-level spend. Meta could decide that one market is more efficient and allocate most of the budget there, while barely spending in another country....

So I'm curious:

Has anyone here managed Meta Ads across multiple international markets and tested a similar consolidated structure?

Did combining countries improve performance or learning, or did you eventually go back to separate ad sets/campaigns?

And even if you haven't managed international accounts specifically, I'd still be interested in your thoughts on the consolidation strategy itself.

Thank you! :)

Hi everyone! 👋

I'm running a Meta Sales campaign for high-ticket products ($1k–$3k), around $50–80/day.

We rebuilt a previously fragmented account into one campaign + one broad ad set. After about a month, we've generated 5 purchases, so volume is still pretty low.

I now want to test new creative angles/messages.

Would you simply add the new creatives to the existing ad set and let Meta distribute spend, or would you run a separate controlled test?

And with only ~5 purchases so far, would you already start retargeting, or keep focusing the budget on prospecting?

Curious to hear how you guys would approach this.

Thanks!

Hello everyone!

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There’s something I don’t quite understand.

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If Meta’s algorithm now does most of the targeting through the creative (ads), and when you're working with a limited budget as an e-commerce business the recommendation is often to focus on a single Sales campaign optimized for Purchases (or sometimes Initiate Checkout), then what is the purpose of Awareness and Traffic campaigns today?

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If the algorithm is already finding the right people through the ad creatives and optimization goal, wouldn't it make more sense to put all the budget into a Sales campaign and let it learn?

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In what situations would you still recommend running Awareness or Traffic campaigns instead of allocating everything to Sales?

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I'd love to hear how other advertisers are approaching this in 2026. Thanks!