u/Fit-Rent-9692

I'm looking for advice from people who have experience running Meta Ads campaigns with the Engagement objective.

My goal is to increase meaningful engagement with our Facebook/Instagram content, not just impressions.

I'm currently wondering:

• Do you prefer 1 campaign with multiple ad sets, or keeping the structure more consolidated?
• Do you use Advantage+ audience or interest-based targeting for engagement campaigns?
• Do you recommend ABO or CBO for this type of campaign?
• How do you decide the right budget allocation between ad sets?
• What metrics do you use to judge whether an Engagement campaign is actually performing well?
• Do you normally separate cold audiences and retargeting audiences, or keep them together?

I'd especially appreciate insights from people who have tested different structures and can share what actually worked for them.

What campaign structure has given you the best results, and why?

I’m running a retargeting campaign on Meta Ads using a custom audience based on people who have engaged with my Facebook Page.

For example, if someone watches or interacts with one of our Facebook Live sessions, would that person automatically be included in the “People who engaged with your Page” custom audience?

Or does Meta treat Live interactions separately from regular Page engagement?

I’m trying to understand exactly what types of interactions are included in this audience. Thank you

I got some number in landing page views and their cost landing page views when i never turn on my pixel, neve active the tracking, so where all this number come from? And did it got spend? Thank you

Why my campaign get landing page views and cost landing page views suddenly get a number? when my cta is WA or Message? My Objective is Engagement. What the hell is wrong with my campaign? The tracking pixel is never active too

Hello, i need your helps guys, i'm new as ads specialist in furniture company. My boss give me a target to get high performing badge in my campaign. Any tips or step by step i can do? I'm open for any discussion! Thanks