u/beatsbyzyro

I'm running Meta ads for a Shopify store and noticed our PageView events have a Click ID (fbc) match rate of only 54.21% (screenshot attached), while later funnel events like ViewContent (86.71%) and Purchase (100%) are much higher.

What I've already ruled out:

• Tested the exact ad landing URL (which redirects through a discount code page) with a manual fbclid param — it does survive the redirect and shows up correctly in the final URL
• Conversions API is active and receiving events server-side (confirmed in Events Manager), but it doesn't seem to "recover" the missing fbc — presumably because it's reading from the same _fbc cookie the Pixel would use, which isn't set yet at PageView time
• We have a cookie consent banner that appears on page load — my working theory is that _fbc isn't being written until after consent is accepted, so anyone who bounces or is slow to interact before PageView fires misses it

My question:
Has anyone dealt with this specific pattern (fbc coverage rising sharply after the first event) and found a fix? I'm assuming the answer is capturing fbclid server-side on every page load (regardless of consent state) and reconstructing the canonical _fbc value, but I'd love to hear from anyone who's actually implemented this on Shopify — what approach worked, and did it meaningfully move your EMQ/CPA?

Happy to share more screenshots/setup details if useful.

Everytime I look in the live view, i see every location doubled: see comment section for screenshot.

Is Shopify tracking twice? What is going on.

If anyone can help, please let me know!

I'm seeing a large gap in Ads Manager between "Link Clicks" and "Landing Page Views" — roughly 40-55% of clicks don't result in a tracked landing page view. This pattern is consistent across all my campaigns (different creatives, different CTRs ranging from 0.68% to 1.35%), so it doesn't seem tied to one specific ad or audience.

Has anyone run into this before, and do you know what's usually the root cause? Also curious what specifically I should check in Events Manager or PageSpeed Insights to confirm any of this. My website speed seems good, so I'm not sure what is going on.

Thanks in advance for any input!

- I will add a screenshot in the comment section