How do you go around with rising CPA and CPM for a Skincare brand? would cutting budget make sense?
one of our clients are running an e-commerce store on Shopify for Skincare brand. for context we are running 35 creatives, Adv+, CBO no custom audience or interest stacked in place on $5-6k.
- daily spend: $5,500
- CPA went from $48 to $65
- ROAS wnet from 2.4x to 1.8
- CPM went from $19 to $23
- CTR is still around 2.2–2.3%
- landing page conversion rate is holding at 4.6–4.8%
- frequency still under 2
- pixel / tracking is confirmed clean with Aimerce in place sitting at 9.1 purchase EMQ for
- no changes on the website made (as far as I know)
seems like users are still clicking and converting the same rate after landing. Is this to be expected? meta seems to be paying more to reach those users. should we cut our budget or refresh our creatives? this client is so big we don't wanna f this up
u/Noyouth252158 — 4 days ago