▲ 6 r/Emailmarketing
How do I build sender reputation for a brand-new domain without landing in spam?
I recently bought a new domain and set up email for it, but I noticed that many of my test emails are landing in spam or promotions instead of the primary inbox.
I’m not talking about scraped lists or cold email. I want to understand the right way to build sender reputation for a new domain before sending any real campaigns.
Current situation:
- The domain is new
- Email inbox is newly created
- SPF / DKIM / DMARC are either being set up or need to be checked
- Low sending volume so far
- Emails are going to Gmail / Outlook spam in some cases
I’m trying to understand the best practices for warming up a new domain and improving deliverability in a clean way.
A few questions:
- How long does it usually take for a new domain to build enough sender reputation?
- What should I check first: SPF, DKIM, DMARC, reverse DNS, email content, sending volume, or engagement?
- Is it better to start with one-to-one manual emails before sending newsletters?
- What sending volume is considered safe in the first few weeks?
- Are there any tools you recommend for checking domain reputation and inbox placement?
- What are the biggest mistakes people make when using a brand-new domain for email?
I’d appreciate any practical checklist or real-world experience from people who have dealt with new-domain deliverability.
u/Upbeat_Challenge_126 — 2 days ago