u/Upbeat_Challenge_126

I’m looking for some real-world input from people who have been running B2B cold email for a while.

I run a small B2B service business and use cold email for fairly targeted outreach. I’m contacting relevant people at companies using verified work emails, rather than blasting a huge scraped list.

I’m currently using Apollo for sequencing. My sending domain has already been warmed up and is in use, and I’m more interested in maintaining good deliverability long-term than pushing the absolute maximum volume.

What I’m trying to figure out is the realistic daily capacity of one mailbox once follow-ups are included.

For example, with a simple 3-touch sequence:

• Initial email
• Follow-up a few days later
• Final follow-up

If the recommendation is around 40–50 total sends per mailbox per day, and follow-ups count toward that number, then once the sequence is running at steady state, the number of new prospects you can actually add each day gets pretty low.

That’s the part I’m unsure about.

For those of you who have been doing this consistently for a few months or longer:

1. Roughly how many total outbound emails do you send per mailbox per day?
2. Does that number include follow-ups?
3. How many new prospects are you typically adding per mailbox each day?
4. How many touches do you normally use?
5. Has anyone here sustainably run something closer to 70–100 total sends per mailbox per day without noticeably hurting deliverability?
6. Do you use your main domain, a subdomain, or separate sending domains?

I’m not really asking what Gmail or Apollo technically allows. I’m more interested in what people have actually found sustainable over time while still getting good inbox placement.

Would appreciate hearing actual setups and longer-term experience.

I recently bought a new domain and set up email for it, but I noticed that many of my test emails are landing in spam or promotions instead of the primary inbox.

I’m not talking about scraped lists or cold email. I want to understand the right way to build sender reputation for a new domain before sending any real campaigns.

Current situation:

• The domain is new
• Email inbox is newly created
• SPF / DKIM / DMARC are either being set up or need to be checked
• Low sending volume so far
• Emails are going to Gmail / Outlook spam in some cases

I’m trying to understand the best practices for warming up a new domain and improving deliverability in a clean way.

A few questions:

1. How long does it usually take for a new domain to build enough sender reputation?
2. What should I check first: SPF, DKIM, DMARC, reverse DNS, email content, sending volume, or engagement?
3. Is it better to start with one-to-one manual emails before sending newsletters?
4. What sending volume is considered safe in the first few weeks?
5. Are there any tools you recommend for checking domain reputation and inbox placement?
6. What are the biggest mistakes people make when using a brand-new domain for email?

I’d appreciate any practical checklist or real-world experience from people who have dealt with new-domain deliverability.