u/Upbeat_Challenge_126

How do I build sender reputation for a brand-new domain without landing in spam?

I recently bought a new domain and set up email for it, but I noticed that many of my test emails are landing in spam or promotions instead of the primary inbox.

I’m not talking about scraped lists or cold email. I want to understand the right way to build sender reputation for a new domain before sending any real campaigns.

Current situation:

  • The domain is new
  • Email inbox is newly created
  • SPF / DKIM / DMARC are either being set up or need to be checked
  • Low sending volume so far
  • Emails are going to Gmail / Outlook spam in some cases

I’m trying to understand the best practices for warming up a new domain and improving deliverability in a clean way.

A few questions:

  1. How long does it usually take for a new domain to build enough sender reputation?
  2. What should I check first: SPF, DKIM, DMARC, reverse DNS, email content, sending volume, or engagement?
  3. Is it better to start with one-to-one manual emails before sending newsletters?
  4. What sending volume is considered safe in the first few weeks?
  5. Are there any tools you recommend for checking domain reputation and inbox placement?
  6. What are the biggest mistakes people make when using a brand-new domain for email?

I’d appreciate any practical checklist or real-world experience from people who have dealt with new-domain deliverability.

reddit.com
u/Upbeat_Challenge_126 — 2 days ago