What's your process for creating a promotional email?
I've taken up email marketing a couple of days back and while I know much about the infra of email marketing, email automation and email deliverability, I have limited knowledge of how to actually create a good email from scratch.
I tried creating one from scratch and received a lot of feedback, which gives me an idea that I'm not really that good at it.
Can someone give me suggestions around what kind of elements or sections a good promotional email should have, if there's a workflow to writing a good email copy, where you get the images from, what kind of design works and so on.
Any and all information, no matter how basic, would be of help.