Shopify Vape Ban Starting July 7 — What Are Other Merchants Doing?
Shopify Vape Ban Starting July 7 — What Are Other Merchants Doing?
I run an online smoke shop, and I’m trying to get a clear read from other Shopify merchants about the vape / ENDS ban that appears to take effect July 7, 2026.
From what I’m seeing, Shopify is no longer supporting the sale of Electronic Nicotine Delivery Systems, including e-cigarettes, e-liquids, vaporizers, parts, and refills. Some reports say this applies regardless of nicotine content, which is where things get confusing for shops that sell legal adult-use accessories, dry herb vaporizers, concentrate devices, replacement parts, and brands like Puffco.
I understand Shopify is under pressure from state attorneys general over illegal e-cigarette sales, youth access, and compliance issues. I’m not here to argue that illegal disposable vapes should be allowed. That is not my concern.
My concern is how broad this policy will be in practice.
For other Shopify merchants in regulated categories:
Are you removing all vape-related products before July 7?
Has Shopify given you a clear list of affected products?
Are cannabis-adjacent products like dab devices, e-rigs, dry herb vaporizers, Puffco products, atomizers, chambers, or accessories being flagged?
Has anyone successfully appealed?
Are you moving to another platform, or just removing certain products?
Are payment processors treating this the same way Shopify is?
I’m especially interested in hearing from merchants who received an actual Shopify notice, not just rumors or recycled blog posts.
This feels like one of those platform-risk moments where a business can be legally compliant and still get wiped out by a broad platform policy. Trying to compare notes before July 7 so I don’t miss something obvious.
Appreciate any real-world info from store owners, developers, compliance people, or anyone who has already dealt with Shopify on this.