u/ArdaSametTR

I'm seeing better performance with each passing day. It's still early in the morning , it's currently 8:25 AM in Türkiye, where my store is based.

Guys, about two weeks ago my orders suddenly dropped. I was consistently making around $400–500 in daily revenue, but almost overnight it dropped to only $50–100 per day. My ROAS also fell to around 2.0–2.5.

Up until then, I had always been using CBO campaigns for the Turkish market.

Last night, I remembered something that happened to me in the Italian market back in late June and early July of 2025. My CBO campaigns suddenly became terrible. So I switched to ABO campaigns, and my sales increased dramatically. I was getting amazing results.

After remembering that experience, I decided to try the same approach again.

Today, I switched all of my campaigns in Turkey from CBO to ABO, and my sales immediately started recovering. My revenue is now back to roughly where it was two weeks ago.

If you're struggling to get orders, my personal recommendation is not to use Meta's CBO campaigns. Instead, run your campaigns manually using ABO. I also recommend avoiding AI-powered campaign features and optimizations.

Another strategy that has worked extremely well for me is building and managing my own product catalog. Facebook Catalog Ads have been performing very well for me in both the Turkish and Italian markets.

For example, if you have 5 ad sets in an ABO campaign, make sure at least one of them is a Catalog Ad. Most importantly, build your catalog yourself and only include products that you genuinely believe have strong selling potential.

This strategy has made a significant difference in my results, and I hope it helps some of you as well.

Guys, Meta isn’t performing very well right now, but on TikTok Ads my ABO ad sets are doing really well (not CBO, I’m specifically talking about ABO).

Last year, around July 2025, I had a serious CBO issue on Meta. I spent around €100–150 in the Italian market and didn’t get a single order. After that, I switched to ABO on Meta and started getting sales that way.

Since Meta is in an even worse state right now, I started testing the same ABO approach on TikTok, and the results have been very good. In the Turkish market, I’m spending around $4 to sell a $30 product.

I think we should keep moving on this side until Meta improves. Waiting won’t get us anywhere. We should always have a Plan B.