u/ArtichokeParking4331

Hey everyone,

After my first drop made little sales in 2024-2025 I made a promise I would put time into creating the MASTER piece . I’ve spent the last 14 months completely obsessed with getting our second drop right. We went through multiple rounds of samples just to perfect the embroidery , custom fabric and the drape.

Because it’s a heavyweight 380 GSM custom air-layered blend, we are timing the drop for late August into September. It has a super thick, structured drape that holds a clean boxy silhouette, making it the perfect piece for that late-summer/autumn weather transition.

The Details:

• Fabric: Custom 380 GSM Air-Layered Fleece (heavy structure but breathable).

• Design: All-over custom diamond brand embroidery across both the stand-up collar vest and the 3/4 baggy sweat jorts.

• Plus with the 3 rd piece the bag

I forgot to add we only have 48 sets to hand due to the time it took to make one piece ( I wish I could have made more ) .

The Shopify password page is live right now just to collect emails for early access when the shop opens at the end August : https://hypertonicbrand.com/password

It took a year of grinding behind the scenes to get here, so I’d love to hear your honest feedback on the cuts and the silhouette!

I got flamed for holding a mini duffle bag ( manuffle ). Is this better now ?

Could I wear this to London fashion week?

Wore this to the corner shop. Some people think I overdress.

Embroidered vest coat, 3/4 jogger jorts, and matching mini duffle.

Spent the last year developing this custom 380 GSM Air-Layered silhouette. All-over hypertonic diamond embroidery vest & 3/4 sweat jorts. Thoughts on the final fit?