What Would It Actually Take for You to Stop Ordering Through Uber Eats or Just Eat and Order Direct through a vendors site Instead?
For people who regularly order food through Uber Eats, Just Eat, or Deliveroo, I’m curious:
What would genuinely make you switch to ordering directly from a local takeaway or restaurant instead?
A lot of restaurants now have their own websites or ordering links, but customers still seem to default to the big apps because they’re convenient, familiar, and already on their phone.
So what would actually change that behaviour for you?
Or is the convenience of the big apps too strong unless the saving/deal is significant?
I’m just trying to understand the real customer psychology behind this. Restaurants often say they want customers to order direct, but from the customer side, what would actually make you bother changing your habit?