
I think millions of small businesses already have their website. They just don’t know it yet.
Over the last few months I’ve been looking at thousands of small businesses across the UK.
One thing surprised me.
Many have hundreds of Google reviews, an active Facebook page, great Instagram photos, opening hours, services, FAQs and years of customer content.
But they still don’t have a website.
The problem isn’t that they don’t have content.
The problem is that all of their content is scattered across different platforms.
If they decide to build a website today, even with AI, they still have to start from scratch. They have to think of prompts, write service descriptions, upload photos, create pages and fill in all the information they already have elsewhere.
That felt backwards.
Their customers have already written much of their website through reviews. Their business profiles already contain their services, opening hours, photos and contact details.
So we built Wowable.
Instead of asking people to write prompts, you simply paste your Google Maps, Facebook or Instagram link. Wowable uses your real business information to generate a complete website in about 60 seconds.
The goal isn’t to replace web designers.
It’s to help the millions of small businesses that have built an online presence over the years but never managed to turn it into a proper website.
I’d love some honest feedback from other founders.
Do you think this solves a real problem, or would small businesses still prefer to build their websites the traditional way?