
I built a tool that finds local businesses with no website and builds them one. Two people have ever paid for it.
Posting this while it’s still small, because everything I read in this space is written after the fact by someone with a number to show off.
What it does: scans an area, scores every business on how likely they are to actually buy (review count, rating, whether they have a Facebook page or nothing at all), then generates a real one-page preview site for the ones worth pitching. The idea is that you send someone their site rather than asking whether they want one.
Where it actually is: two previews have ever been billed. No reviews, no case studies, no named customer. The lead scoring works and there’s a real scan behind it — 34 businesses in Dundee, 29 with no website — but I’m not going to pretend that’s traction.
The design decision I’d most like feedback on, because it’s the one costing me sales: it doesn’t send the emails. It drafts them and stops. There’s no send button anywhere in the product.
That’s deliberate. Under UK PECR the sender of a cold email is liable, and “my software sent it automatically” isn’t a defence. Products in this space that auto-send are handing that liability to their customer without saying so. Same reason it never uploads the business’s own photos to build the site — republishing someone’s photographs on a page you’re about to sell is a copyright problem you’d inherit.
Both refusals make it a harder sell than “fully automated, zero hours.” I still think they’re right. Open to being told I’m wrong.
The other constraint, which is the actual point of the thing: the generator can’t invent facts about a business. If it doesn’t know your opening hours, it flags a placeholder rather than making them up. Getting a model to consistently say “I don’t know” instead of writing something plausible was harder than the entire rest of the build.
There’s a free scan on the homepage if you want to see the finding half work on your own town — no account, no email. scoutline.uk
Genuinely more interested in whether the draft-only decision is defensible than in signups.