u/Aurora835

I've noticed a trend around SaaS products of late. Y'all build amazing products with real use cases, splash considerably on marketing, but make your onboarding a technical juggernaut.

That way, users find it hard to reach the 'wow effect' phase of your product, which means most users leave or never upgrade to become paying customers.

So, you could have great PMF and still struggle, or reach the right audience with your marketing but still be shouting into a void.

The solution is simple. Make adoption easier for your users and life's become easier for you.