How Sour catapulted Olivia to superstardom
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Since SOUR is turning five today, I want to talk about the insane luck that Olivia Rodrigo had.
Imagine being a new major artist and your first major single becoming a massive hit, a cultural song for the 2020s. Having one huge single is already incredibly lucky and a huge achievement, but it didn’t stop with drivers license. It started a whiplash effect for her next singles:
• deja vu
• good 4 u
• traitor
• brutal
They all became massive.
How about the album? Well, SOUR became a landmark album, catapulted her career into superstardom with her first album, and became one of the most streamed albums by a female artist on Spotify, outperforming many veteran female artists
You need insane luck, great timing, and to be in the right place at the right time to replicate what Olivia got. If she released SOUR in 2022, it might not have been that massive. There are so many factors deciding it.
I should also talk about something most artists don’t usually get. Olivia was a Disney star and appeared in shows like High School Musical: The Musical: The Series, and that visibility helped open doors that eventually led to her major-label career.
But at the same time, the success she had came from multiple factors:
• amazing songs
• luck
• right place, right time
• strong marketing
Once you get that level of luck in music, you can make music full-time and earn tons of money from it
It’s the music version of the American Dream.