Hey everyone,
I could really use some honest feedback from people with more experience than me.
I launched my ecommerce store about 3 weeks ago, but I haven’t made a single sale yet. My budget is pretty limited, so I can’t afford to just blindly test ads and hope something works.
I’m also not very experienced with advertising (Facebook/Google/TikTok), so I’m struggling to understand what the actual problem is — whether it’s the product, the website, the traffic, or something else.
Another concern is trust: I don’t have any reviews yet, and I feel like that might be holding people back. But at the same time, without sales I can’t get reviews… so it feels like a loop I can’t break.
I’ve also started Instagram, TikTok, and Pinterest accounts where I’m posting videos/images , but so far I’m not seeing results.
Some extra context:
* Around 2000 visitors in total so far
* Traffic mostly coming from social media (TikTok/Instagram)
* Niche: clothing & accessories with a Japanese aesthetic design style
* Pricing is in the mid range
From my perspective (and from people I’ve shown the site to), the feedback has been very positive overall — which is why I’m a bit confused about the lack of sales.
What I’d really like to understand is:
* What should I focus on first with a low budget?
* Is it better to push ads early, or focus on organic content?
* How do you get your first sales when starting from zero?
* Are there common mistakes beginners make that I might be missing?
If anyone is willing to share with me their experience, I’d really appreciate it.
Thanks a lot