The new ecommerce scam: a seamstress with Down syndrome
Hi redditors! I came across something completely WTF on Instagram this week.
It's the account of a young woman with Down syndrome who sews dresses, and the work is seriously impressive.
She posts videos of herself at the machine, it all looks super realistic and super clean, and she sends everyone to her store. Hundreds of thousands of followers.
Except she doesn't exist. Neither do the dresses, at least not the handmade part.
I dug a bit and she's fully AI generated, the dresses are dropshipped, and once you start looking you find tons of accounts like this. AFP already looked into it back in June, and it's blowing up.
To me it's completely out of line and I'm not telling anyone to do this. But it does show how hard AI can hit ecommerce, and I think there's still room for brands to stand out with it without treating people like idiots.
No idea where the line's going to sit for the rest of us using AI in our stores, so I'd love to hear where you'd draw it.