A $1,000 information gap, especially for Amazon sellers in China!
Try to think about it: you have spent months building your brand, ranking, and putting all your savings into preparing for the peak season.
The supplier has finished production, and the container has been delivered to the port...
As a result, the goods were seized by customs.
The reason is not the quality of the product, but your supplier registered your logo in China, and now legally, you have become the “infringer”.
The fundamental reason is that China adopts the "First-to-File" system.It doesn't matter if you have a U.S. trademark or not.It doesn't matter how many years you've been selling.
In Chinese law:
Whoever registers first is the legal owner.
Once the supplier secretly registers your brand:
They can legally stop you from exporting.
Ultimately, it led to:
Product quality collapse, inventory breakage, advertising system reconstruction, ranking reset to zero.
Many people don't feel it at first, but when this happens to them, they will regret it!
So make sure to confirm whether your supplier has secretly registered your brand first.
If you don't know if your brand has been registered, you can comment on the brand name, and I will teach you how to check it.