r/AmazonFBA

My personal split is 80% sponsored products and 20% generally mixed between sponsored brands videos, and regathering with sponsored display.

Would love to know what results you’re seeing and if I need to adjust.

I had a product that was selling really well, but unfortunately ran out of stock very quickly(unforseen) It took about a month to restock and I ordered a large quantity, but sales have been very slow now. Has anyone had this problem? If so, will I ever get the velocity I had prior to running out of stock?

I’ve been selling on Amazon for a while, and I honestly didn’t think a simple “title character limit update” would matter much.

At first glance, it just sounds like another compliance update. You shorten titles, remove some keywords, maybe lose a bit of SEO flexibility, and move on.

But after looking at how listings are actually being reorganized now, it doesn’t feel like just a restriction anymore. It feels like Amazon is quietly changing how product information is supposed to be structured.

For years, most of us basically built listings around one idea: the title is everything.

You try to pack as much as possible into it. Brand, product type, material, size, features, use cases, keywords for search, sometimes even awkward phrases that nobody would naturally read, just because they might trigger indexing.

And the truth is, it worked. Not perfectly, but it worked well enough that it became standard practice. You weren’t just writing for humans, you were writing for search behavior.

Amazon search rewarded keyword density and coverage. The more angles you included in the title, the more chances you had to appear in different search queries.

Now that’s starting to break down.

With the 75-character limit, you can’t really “describe everything” anymore. You’re forced to compress the product into something much more basic.

And that’s where things get interesting.

Because instead of trying to fix this by just “making titles shorter,” Amazon seems to be adding a second layer of structured information.

The “Item Highlights” section is the part that made me pause.

At first, it looks like just extra bullets. Something optional. But when you think about it, it actually feels like Amazon is redistributing what used to be inside the title into a separate structured field.

So now the listing feels split into two different roles.

The title is no longer the full story. It’s just identity. It answers a very simple question: what is this product?

Then the highlights become the actual meaning layer. They describe what it does, who it is for, and in what situations it matters.

And if you step back a bit, this actually lines up with how search behavior is changing in general.

People don’t really search the same way anymore. Especially with AI-assisted search patterns and more natural language queries, users are not typing keyword stacks like before.

They’re typing things like “something for travel that keeps drinks cold all day” or “a small lamp that doesn’t hurt your eyes when working late.”

These are not keyword queries. They are intent-based queries.

And keyword-stuffed titles were never great at handling that kind of input anyway. They worked because Amazon search was still heavily lexical. Match words, get results.

But if the system is moving toward more semantic understanding, then long keyword titles actually become less useful and more noisy.

That’s the part that feels important to me.

This isn’t just about “you have less space now.” It feels more like Amazon is slowly decoupling ranking signals from the title itself and distributing them across multiple structured fields.

Title becomes a clean identifier. Highlights become structured attributes. Backend and catalog data probably become more important than before. And search relevance may gradually depend less on how well you game the title and more on how well your product data fits user intent.

The uncomfortable part is that we’re kind of in a transition phase right now.

You still see listings that look like old Amazon SEO style — long, keyword-heavy, trying to cover every possible search term in the title. At the same time, you also see newer listings that are extremely minimal, almost too clean, relying heavily on backend and structured fields.

And there’s no clear “official best practice” that tells you exactly where the system is going to settle.

So everyone is kind of guessing.

From a seller perspective, this is where it gets tricky.

Because if your old strategy is still working, it’s hard to justify changing it aggressively. But at the same time, if the system is really shifting toward structured understanding and AI-based search, then optimizing for keyword-heavy titles might slowly lose effectiveness without a clear warning.

It’s one of those changes that doesn’t break things overnight, but quietly reshapes performance over time.

I don’t think this update is just a formatting rule. It feels more like Amazon is preparing the catalog for a different type of search system — one that understands products more like “objects with attributes” rather than “strings of keywords.”

And if that’s the direction, then a lot of what we used to call “Amazon SEO” might slowly turn into something closer to “data structuring + intent matching.”

Curious how others are handling this right now.

Are you already restructuring listings around this split (title vs highlights), or are you still running the old keyword-heavy approach until there’s more clarity from performance data?

My dad once was an FBA seller but he lost his seller account back in 2022 for various reasons and now i want to start again but seems like the selling scene has changed alot. Could anyone help me ?

I’ve been investing in stocks for a while, wanted to check if it’s worth it to transition to Amazon FBA? And if it’s still worth it?

I’ve seen people make money some lose money so just curious what’s your experience and is it worth it?

Had a listing suppressed recently and the notification was completely useless. No clear reason, no specific policy mentioned, just the standard vague message.

Spent way too long checking everything mages, keywords, backend search terms, pricing, compliance basically guessing in the dark one thing at a time.

Eventually found the issue but honestly it was pure trial and error. The actual fix took minutes. Finding what to fix took forever.

Curious how other sellers handle this. Do you have a specific process or checklist you follow? Or is it just experience over time?

Because right now my approach feels embarrassingly inefficient and I can't afford to keep losing days every time this happens

UK Amazon FBA seller looking for help setting up the operational side of launching on Amazon US.

We already sell on Amazon UK via FBA and can handle our own listings, images, ads etc.

What we need help with is the stuff we can’t easily do ourselves:

• Importer of Record / customs setup
• US customs broker guidance
• Ensuring imported stock is accepted into Amazon US FBA
• Receiving routes once stock lands in the US
• Any other practical steps.. trademark reg

Not looking for a full-service Amazon agency, PPC manager. Ideally looking for someone who has done this before for non-US sellers and can provide a low-touch setup service.

Any recs? Thanks!

Hi,

I used to sell on amazon for about 10 years and took a 5 years. Now trying to get back and catch up on policies. I am now trying to launch my own product line which would be clothing. I will be experimenting with 2-3 niche and 50 prodicys or so. Do I really need to get USPTO trademark etc even before it hits it off? Can I just use random mybrandname and launch products?

Just another fake Amazon guru, scamming people out of their hard earned money. After doing some digging, she sells the course then doesn’t offer any 1-on-1s to her “students” (they find out after paying $$$). When it coaching was “offered”, her scheduling was always booked to the end of the next year. She had a 3rd party individual, that wasn’t a part of her sales pitch when buying her course, do 1-on-1s. We had to pay additional money for “coaching” sessions. There used to be student led calls, and when people shared their hard truths, the students sharing were blocked/kicked out. This was because of the natural fear newer students had and asked for refunds. She quickly ended those calls.

Ads on Amazon are expensive and complex, she doesn’t have clear guidance. The ads “coach” is no longer there, and her current students will forever be lost and robbed. Emails aren’t replied to (or replied weeks later), since she has our money.

When students ask if others have been successful, there’s crickets for a reason.

This is an environment where the blind lead the blind, and she answers beginner basics biweekly (it used to be weekly, either she’s that great, or we’re not worth her time after paying) . People feel shame when they experience loss and don’t speak up. I’m sharing this since “nothing bad” is found online when you search her, so people may think it’s safe.

She diverts from Helium 10’s suggestion of Search-find-buy method by Anthony Lee. In my personal experience, should’ve budgeted more for ads/sfb. Her course led us to believe that I can rank for $5+ cost-per-click words for pennies without paying for sfb services. The real kicker is that all of the information you pay for is offered for free online.

If the course was successful, the success rate of students would be higher than 5%. True success stories are few and far between. Now, it looks like she’s recruiting TikTok/youtube influencers to “review” her course. In some of her live TikToks, she’s called out as the scammer she is.

Just google/reddit search “Amazon guru FBA”. These people make more from selling the dream.

I know that AmazonFBA is legitimate, but it’s not easy or cheap like these “gurus” make it seem. There are communities that will help, that have a team to guide, and people at multiple stages that can share experiences. Savvy seller FBA, is not one of them.
The truth is that the market i over saturated, you’re in competition with foreign suppliers, Amazon, etc. To be successful, it costs $$$.

Hi everyone,

I’m brand new to Amazon selling and I could really use some advice from people who have been doing this longer than me.

For the past couple of days I’ve spent what feels like countless hours scanning products with SellerAmp, checking Keepa, and searching through different stores. The biggest problem I keep running into is gating. Almost every product I find ends up requiring approval, so I can’t even move forward.

I know finding profitable products takes work, and I’m not looking for someone to hand me a winning product. I’m just trying to figure out where beginners should actually be looking. Are there certain stores, categories, or brands that are more beginner friendly and usually ungated?

Also, how do you guys consistently find products that have good demand without competing against hundreds of sellers? I feel like every product I check is either gated, has way too much competition, or just doesn’t make enough profit.

If you were starting over today with a brand new seller account, where would you begin? Any tips, strategies, or places to source inventory would honestly mean a lot.

Appreciate any advice. I’m determined to stick with it, I just feel like I’m missing something.

when i opened my seller account it took 3 weeks to get my bank card verified. Then 11 days ago the card became unverified. Tried to re-verify it - didn't work. I was told to add another card on, did that, it also won't verify.

Day 11 of not being able to access my account, every day I get in touch with them - they email their internal team - no one responds.

Today I delete the second card and retry it, so far it doesn't appear to have worked....

does anyone know of a solution?

After years of FBA and multiple suspensions, I've noticed one thing almost every suspended seller has in common: they had the product, they had the invoice, but they couldn't prove the full chain.

Amazon doesn't explain this clearly. Their policy pages mention 'proof of purchase' but what they actually want is something different -- a verifiable supply chain document that traces your product from manufacturer to you.

Here's what that means in practice:

What Amazon says they want:
An invoice showing what you bought and how much you paid.

What Amazon actually wants:
A document that shows your supplier's full legal name, physical address, working phone number, active website, the exact products purchased matching the ASIN you're selling, and quantities that reflect a legitimate commercial relationship.

These elements need to match exactly -- and I mean exactly. I've seen accounts get rejected because the address on the invoice said '123 Main Street' but Amazon's records showed 'Main Street 123.' Same address, different format. Rejected. A missing suite number, a phone number that goes to voicemail, a website that's down -- any of these can kill an otherwise legitimate appeal.

And it doesn't stop at your supplier. Amazon can and does trace the chain further -- from your supplier back to their supplier, all the way to the manufacturer. If any link in that chain can't be verified, the whole document loses credibility.

The part nobody talks about:
Amazon doesn't tell you your document failed because of a missing phone number or an address that doesn't match their records. They just say 'insufficient information' and close the case.

I've seen sellers submit multiple invoices and get rejected every time -- not because they were doing anything wrong, but because they didn't know what the document actually needed to contain.

What I do now:
Before I place any order, I verify that my supplier can provide documentation that meets every single one of those criteria. If they can't, I don't order. The product doesn't matter if the paperwork can't survive a review.

This one habit has kept my account clean for years.

Happy to answer questions -- and additional experiences from others are valuable for everyone here.

My initial concern when I viewed products was mostly the price.

After a while I noticed that a lot of sellers look at other things too, like reviews, how many people are selling it and if it is often out of stock.

Everyone has their own method of choosing products.

What’s the first thing you look at?

Hey everyone,

I’m trying to get started with wholesale, but I’m not sure exactly what I should be sending to suppliers when I first contact them. Do you just send an email, or do you attach a bunch of documents right away to prove you’re a real business?

Also, I’m worried about Amazon eventually flagging my account (like for a "not authentic" check). What documents should I have ready to go in case that happens?

Basically, I want to be prepared so I don't look like an amateur. What are the "must-have" papers for both talking to suppliers and keeping Amazon happy?

Any help would be great. Thanks!

P.S. Kindly also note that I am from 3rd world country starting Amazon