Are UGC contracts getting more demanding, or am I only noticing it now?
I keep seeing UGC deals where the payment looks reasonable until you read what the brand actually wants.
One video somehow turns into raw footage, unlimited revisions, paid advertising, full editing rights, category exclusivity, and usage with no clear end date.
Maybe brands are simply recycling the same contract template for everyone, but $200 for a deliverable and lifetime control over that content do not feel like the same transaction.
I also think creators discuss video rates without discussing the rights attached to those videos. Two creators can both receive $300, but one is selling a single organic post while the other is unintentionally giving away years of paid usage.
Has anyone successfully pushed back on these terms without losing the deal? Which clause do you normally negotiate first, and which one makes you walk away immediately?