My businesses are dying
I really don't know what to do anymore. Two jewelry brands, one is already not running ads, another is on the verge.
It is unexplainable. One day everything is okay, 3-4x ROAS and then you change 1 little thing, touch anything and it dies forever.
All I did in one ad account was to simply add a new creative. In another one I increased daily budget 2% (TWO percent!).
That's it, ads are suddenly unprofitable and it carries on forever. New creatives don't help, duplicating doesn't help etc.
Before anyone says "it's your creative" or "it's your website" or "it's the economy" - I don't agree with you. All these things affect ads gradually. You don't go from months of good performance to sudden drop to zero because "the economy is bad", "your website is not optimized".
Any advice appreciated. Otherwise, someone with money please buy my businesses from me, before the ads broke 20-30k revenue per month per business, 25%-30% net profit :)