Writing Assessments for International PR/Crisis Comms Agency (Intern/Entry)
Hi all!
I am a recent journalism graduate (PR emphasis) applying for an international/crisis comms agency internship that (if all goes well) turn into a full-time position. This process has included a writing assessment, which I did for my previous internship working for the college doing in-house work, but I haven't done one where I am writing a press release.
I honestly haven't had as much experience writing press releases as I would like. Since this company has crisis communications as an emphasis, I want to ensure I'm getting familiar with the core ideas here as I sadly also never got the chance to do a crisis class. Currently I am going through the known clients' news portions of their sites and looking for how they've responded to crisis' in the past and past releases and getting an idea of the structure.
My question is, when you get prompts for these, how much information is it typical for me to receive? I had Claude come up with a prompt for me:
One of [agency] major tech clients, a cloud storage company called NimbusCloud, has just suffered a data breach affecting approximately 2.3 million users. Personal information including names, emails, and encrypted payment data was exposed. The breach was discovered internally and has been contained, but it went undetected for 11 days. Write a press release on behalf of NimbusCloud.
But I found it would be hard to write something without more information. ie. Why 11 days?
So when it comes to prompts for these writing assessments, is it typical to give detailed information on what happened supposing you had a brief with the client prior to writing it?
Also, any other tips would also be helpful!