r/PublicRelations

I'll start with press release distribution.

I've seen organizations spend good money distributing announcements that barely qualify as news, then celebrate the number of websites that automatically republished them.

A hundred syndicated links can look impressive in a report. But how many people actually read them? And did they change anything for the organization?

I'm curious what others would nominate. What does our industry spend too much time, money or energy on for too little return?

question to more experienced than me.

to build my portfolio, is it a good idea to offer free press releases / articles to brands?

or, they only pay me per publication of press releases? or terrible idea? have you ever done anything like that?

I don’t really have much experience outside of working as a media relations freelancer, but i was pitching already written releases and it was a big agency. I’d love to get more experience so wondering if that’s a good idea at all

Today, for the first time in 41 years (journalism first, then flacking), I'm no longer doing PR, public affairs, or marketing day to day. Still got a gig; the money's still good. But we're moving things around, and that was the piece that landed on the floor.

Feels weird. Not bad -- just weird.

I'll get dragged into messaging and crisis stuff because I'm (and I say this knowing you believe it about yourselves, too) the best writer in most rooms, most of the time.

But still: A bit of an end-of-an-era vibe. Thanks for listening.