u/BeginningPlace4204

Hi need your guys help, so I have created a b2b saas product, I have everything cleared, target audience, their pain points, what they want what they do not want. Now I am confused, should I do walk in sales, as it makes them feel like we do not want your product, their guard goes up. So should I focus on content creation, as the content will reach the right set of audience or should I do walk in sales ???