I’ve never done forms because I’ve always honestly thought that that sort of lead is weak. I fill out a form to get a bit more info but I basically never want to actually be called by some sales rep that now thinks I’m a “hot lead”. I actually hate when that happens except for a few cases where I wouldn’t be able to reasonably get the information I’m looking for without talking to someone/paying for it.
Is it worth setting up a form workflow/automation or should I focus on optimizing for as many inbound calls as I can?
By this I mean should I just route all interest to my phone rather than forcing people to fill out a form to find basic info so I can potentially “sell” them with an outbound call to them upon form completion?
I also found out that phone leads or “inbound phone calls” convert 10x-15x better than form fill outs. This makes sense to me.
Do any of you do a lot of business through forms?
If you agree that phone leads are much better do you have any advice for optimizing for that besides “give us a call at #”?