How are you handling MQL to SQL handoff without sales ignoring the leads?
Feels like no matter how tight the lead scoring model is, sales still treats a chunk of "qualified" leads as noise and lets them go cold. Curious how other teams have actually fixed this rather than just tweaking the scoring threshold again. Did a shared SLA help, better lead context in the handoff, or was it more of a trust and communication fix between the teams? What actually moved the needle for you?