For those of you not in the guitar world, there is a channel called Know Your Gear. The director of the channel, Phillip McKnight, is a guitar tech that recently toured the Cor-Tek factory in Indonesia. This factory makes 1.8 million guitars per year. Cor-Tek also makes the "economy lines" for huge brands in the guitar space (PRS, Fender, Ibanez, Strandberg, etc).
This video came out a few months ago, and the impact is significant. Players have realized that many of these guitar brands are basically just designers because this one factory is the one making everyone's guitars. This realization has massively shifted how many players purchase their guitars. It's been a piercing of the veil moment.
Players are beginning to care more about the quality of the actual product, instead of the "value of the brand". After all, the same people are making all of these guitars.
We need something similar to happen in hockey equipment. Everyone has a guy at their rink that is selling Chinese sticks claiming something along the lines of "these are from the same factory the Bauer/CCM sticks are made".
One factory tour could potentially change the entire industry. People spend $400 on sticks because they don't believe other companies can even make quality sticks. Allowing the world to see that these sticks are all made in the same factories could massively disrupt the space, and bring more affordable options into pro shops.
Edit: some cursory googling suggest that Bauer os made in Tongxiang at Bonny Composite Tech, CCM in Dongguan at Fuhua/Yixin, Warrior in Shenzen at Jinghui, and True in Dongguan. Who knows if any of that is accurate